Responsibilities

• Experiment across channels and tactics to drive user acquisition, including SEO, content marketing, social media, and new formats worth testing
• Use data analytics and user insights to find optimization opportunities across the funnel, design rigorous experiments, and measure real impact
• Manage performance marketing across paid channels, partnering on creative testing, audience development, and ROI optimization
• Scale and mange affiliate and creator program from the ground up
• Drive site-to-signup conversion optimization, turning traffic into activated users
• Collaborate with product, engineering, and design to identify and prioritize growth-specific improvements that compound at scale