Responsibilities

• Partner with PMM and DevRel to distribute and merchandise content across the right channels, including creator, influencer, champion, and partner networks.
• Run top-of-funnel campaigns to increase awareness of LiveKit and drive high-quality signups to our cloud platform.
• Design and execute lifecycle marketing campaigns that nurture users from signup to activation, conversion, and retention.
• Own and manage community programs in partnership with DevRel.
• Manage LiveKit’s corporate social media presence, ensuring consistent brand voice and engagement.
• Partner with RevOps to analyze inbound signups, refine lead qualification, and improve our lead scoring model.
• Track and report on campaign performance, including reach, conversion, and funnel impact.
• Support developer events in the Bay Area, including community meetups and partner activations.
• Manage and optimize the growth marketing budget, allocating resources to the highest-ROI activities.

Requirements

• 4–7 years of experience in Growth Marketing, Demand Generation, or Lifecycle Marketing at a SaaS, API, or developer-focused company
• Strong experience in campaign management across multiple channels, including email, paid social, organic social, and partnerships
• Comfortable with marketing automation platforms (e.g., HubSpot, Marketo) and community management tools
• Track record of designing lifecycle journeys that improve activation, conversion, and retention
• Data-driven mindset—skilled at analyzing funnels, attribution, and campaign performance
• Experience running community-driven programs, including referral initiatives and ambassador or creator partnerships
• Based in the San Francisco Bay Area with the ability to support local events

Nice To Have

• Hands-on experience with social media strategy and execution a plus
• Creative and scrappy—able to test ideas quickly and scale what works

Benefits

• An opportunity to build something truly impactful to the world
• Contribute to open source alongside world-class engineers
• Competitive salary and equity package
• Health, dental, and vision benefits
• Flexible vacation policy