Responsibilities

• Email and SMS Marketing:
• Program Strategy & Management: Oversee and implement all of Face Reality’s email/SMS marketing programs across each stage of the customer journey for B2C, B2B (professional and medical), and Clinic channels with a focus on acquisition, productivity, and retention
• Customer Segmentation: Develop customer segmentation strategy across all businesses with end-to-end execution
• Technical Implementation: Manage the email/SMS calendar, content strategy, creative briefing, A/B testing, setup, QA, and reporting across the customer lifecycle, including drip campaigns, transactional emails, and educational and promotional sends to optimize performance
• Analytics: Report on email KPIs and campaign performance analytics and drive continuous improvements across email deliverability, open, click-to-open, conversion, opt-out, and unsubscribe rates via testing and iteration
• Demand Generation and Lead Qualification: Implement programs and tactics such as webinars and partnered giveaways to generate demand and email capture across all audiences, including but not limited to targeted landing pages, pop-ups, gated educational materials, customer segmentation, and drip campaigns. Qualify leads and hand-off to inside sales
• Cross-Functional Collaboration: Partner closely with Marketing, Sales, Digital Product and Technology, Customer Success, Education, and more to drive results that are aligned with our brand, customers, market trends, and business goals
• Subject Matter Expertise: Be Face Reality’s internal subject matter expert on email and SMS best practices, technologies, and industry trends. Monitor advancements (new platforms, trends, content strategies, etc.) in the digital marketing space

Requirements

• 2+ years experience in email/SMS marketing (in-house or agency)
• Advanced Klaviyo proficiency required
• 5+ years total marketing experience across email, growth, performance, digital, or similar
• Well-versed in relevant tools & platforms such as Google Analytics, Shopify, and Excel
• Critical thinker with problem-solving skills and willingness to learn
• Strong written and verbal communication skills
• Excellent project management and organizational skills and attention to detail
• Bachelor’s degree preferred

Benefits

• comprehensive benefits package