Growth Marketing Manager at Laxis | USA

Laxis

Growth Marketing Manager

USA (Remote)

$90K/yr - $115K/yr (Est.)Mid Level4+ years expInternship

Posted 3 months ago

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Job Summary

Drive growth for a portfolio of consumer AI productivity apps across ASO, SEO, content, social, influencer, and data-driven experimentation.

Must-have: 4–5 years of hands-on growth marketing for mobile or SaaS apps with measurable results.
Standout: Strong AI tooling fluency and hands-on content/creative production.

Job Description

Responsibilities

Own the end-to-end growth strategy and execution for our portfolio of consumer AI productivity apps.
Drive App Store Optimization (ASO) on the iOS App Store and Google Play — keywords, listing copy, creatives, screenshots, ratings, conversion funnels, and featuring strategy.
Build and execute SEO and GEO (Generative Engine Optimization) strategies to drive organic traffic from both traditional search (Google, Bing) and AI answer engines (ChatGPT, Perplexity, Gemini, Claude, etc.).
Plan and produce content marketing — blog posts, landing pages, tutorials, comparison pages, release notes, and newsletters — that both ranks in search and converts readers into users.
Lead social media strategy and execution across platforms such as X/Twitter, LinkedIn, TikTok, Instagram, YouTube, etc. — including content calendars, community management, and organic growth tactics.
Run our influencer and creator marketing programs — identify, negotiate with, and manage relationships with influencers and affiliate partners to drive installs and retention.
Own the marketing content and brand voice across website, blog, app store listings, social posts, email campaigns, and product launches.
Create simple marketing visuals in-house — social graphics, blog headers, app store screenshots, short videos/GIFs — using modern design and AI tools (Figma, Canva, Midjourney, Runway, etc.).
Work closely with product, engineering, and leadership to align growth experiments with the product roadmap.
Track, analyze, and report on the full funnel — install, activation, retention, reactivation — and iterate quickly based on data.

Requirements

At least 4–5 years of hands-on growth marketing experience, with a strong track record in consumer mobile and/or SaaS apps.
Proven success promoting mobile apps on the iOS App Store and/or Google Play. Candidates must be able to share concrete examples of apps they helped grow — rankings, install volume, featuring, ASO wins, etc.
Demonstrated success in most of the following channels (not just theory — real campaigns with real results):
◦ SEO and GEO (Generative Engine Optimization for AI search).
◦ Blog and content marketing.
◦ Social media marketing (organic growth, community, short-form video).
◦ Influencer and creator marketing.
Deeply familiar with modern AI tools — ChatGPT, Claude, Perplexity, Midjourney, Runway, Canva AI, and similar — and able to use them every day to accelerate research, content, and creative production.
Comfortable creating basic marketing visuals yourself in Figma, Canva, or similar tools. You don’t need to be a full-time designer, but you can ship a clean social post, blog header, or app store screenshot without waiting on someone else.
Strong analytical skills — able to set up tracking, read the data, and translate it into the next experiment.
Excellent written and verbal communication skills in English. Chinese is a strong plus.
Entrepreneurial mindset, willing to wear multiple hats in a fast-paced startup.

Preferred

Prior experience growing an AI-first or productivity consumer app.
Hands-on experience with ASO tools (AppTweak, Sensor Tower, data.ai, AppFollow, etc.).
Short-form video production skills (TikTok, Reels, Shorts).
Experience managing a small team, agency, or network of freelancers.

Benefits

Remote-friendly work.

Laxis

Laxis is the AI assistant for revenue teams to increase productivity and accelerate growth. Laxis automatically searches for potential customers and sends personalized emails and cold calls to invite them to book product demo meetings. During meetings, Laxis automatically takes meeting notes. After meeting, Laxis generates customer requirements, follow up emails, etc. and updates CRM with notes and tasks. You can even chat with Laxis and get answers based on past conversations, and easily share notes with your teammates.

Founded in 2020

San Francisco, California, USA

14 employees (3 in marketing)

www.laxis.com