Responsibilities

• Develop and execute integrated growth marketing strategies for Cuddl Duds, Le Mystere, and On Gossamer.
• Create channel-specific strategies that drive awareness, engagement, traffic, and conversion across owned websites, and retail partner platforms.
• Identify opportunities to acquire new customers, strengthen brand loyalty, and increase customer lifetime value.
• Use consumer insights, market trends, and analytics to inform marketing decisions.
• Stay current on emerging digital trends, platforms, technologies, and consumer behaviors.
• Own the growth strategy for brand-owned ecommerce websites, including traffic acquisition, conversion optimization, digital merchandising opportunities, and customer engagement.
• Develop strategies to increase repeat purchases, customer retention, and lifetime value.
• Analyze website analytics and customer behavior to identify opportunities for growth.
• Develop digital marketing initiatives that support key retail partners and drive consumer demand across retail channels.
• Collaborate with Sales and Retail teams to create campaigns supporting launches, promotions, and retailer-specific opportunities.

Requirements

• 5+ years of experience in digital marketing, ecommerce, growth marketing, or consumer marketing.
• Experience with fashion, apparel, beauty, lifestyle, or other consumer brands preferred.
• Strong understanding of ecommerce, marketplaces, and omnichannel marketing.
• Proven experience growing owned ecommerce websites and managing digital acquisition programs.
• Experience supporting retail partners through digital marketing initiatives.
• Knowledge of Meta Ads Manager, Google Ads, Google Analytics, Shopify (or similar ecommerce platforms), Klaviyo (or similar CRM platforms), and affiliate marketing programs.
• Experience managing marketing budgets and measuring return on investment.
• Strong analytical mindset with the ability to connect marketing activity to business results.
• Excellent communication, collaboration, and project management skills.
• Ability to balance strategic planning with hands-on execution in a fast-paced environment.

Preferred

• Experience with broader marketing initiatives, including out-of-home advertising, paid media, traditional advertising channels, and on-location photoshoots , is a plus.