Drive PLG growth and ABM-driven demand across Keyfactor, delivering scalable cross-functional programs that convert trials to pipeline.

• Build and scale the PLG growth motion around Keyfactor's Test Drive program, creating systematic loops for acquisition, activation, and conversion.
• Design and deliver multi-channel programs across digital channels for Named Accounts, using segmentation and orchestration.
• Partner with Field Marketing, SDR, and Sales to support ABM activations for priority accounts at scale with personalized programs.
• Analyze performance daily/weekly; maintain KPI dashboards tied to engagement, funnel metrics, and revenue.
• Test, learn, and optimise campaigns to improve engagement, pipeline quality, and sales impact across channels.
• Collaborate cross-functionally to ensure message-to-market fit, prioritization, smooth handoffs, and full-funnel alignment.
• Deploy AI and automations to streamline campaign operations from ideation to optimization, sharing best practices across the team.

Responsibilities

• Build and scale the PLG growth motion around Keyfactor's Test Drive program, building systematic growth loops driving user acquisition, activation, and conversion to pipeline• Design and deliver multi-channel marketing programs across digital channels to reach, engage and convert prospects within our Named Account Model at scale; leverage advanced segmentation and dynamic orchestration strategies
• Design and deliver multi-channel marketing programs across digital channels to reach, engage and convert prospects within our Named Account Model at scale; leverage advanced segmentation and dynamic orchestration strategies
• Partner with Field Marketing, SDR, and Sales to support ABM activations to engage priority accounts at scale with personalized programs.
• Analyze performance daily/weekly: produce insights on what’s working, what’s not, and actionable next steps. Maintain a living dashboard of KPIs tied to core engagement and funnel metrics, opportunity ARR and revenue
• Test, learn, and optimise continuously, running experiments to improve engagement rates, pipeline quality, and sales impact across channels
• Collaborate cross-functionally with Performance Marketing, Marketing Ops, Web, Content, Field, Customer, Brand, Product Marketing, SDR & Sales to ensure message-to-market fit, account and segment prioritization, friction-free hand-offs, and full-funnel alignment.
• Deploy AI and Automations that streamline the campaign operating process; ideation & planning, content and creative development, deployment, and optimization; champion best practices across the team

Requirements

• 2-4+ years of experience in growth marketing or demand generation
• Demonstrated experience running PLG programs or self-serve trial/freemium motions alongside traditional enterprise campaign execution.
• Hands-on experience in Enterprise B2B Growth & ABM and fluency in advanced segmentation and dynamic campaign orchestration using firmographic and behavioral data and signals
• High data fluency with experience in multi-touch attribution models and marketing analytics tools (e.g., Dreamdata, DOMO); SQL or BI experience a plus.
• Demonstrated use of AI and Automation in omni-channel marketing workflows; proficiency with HubSpot, Salesforce, and ABM tools
• Strong project management skills with the ability to manage multiple high-priority programs simultaneously in a fast-paced, PE-backed environment
• Prior experience in cybersecurity, SaaS, or enterprise technology preferred.

Preferred

• Prior experience in cybersecurity, SaaS, or enterprise technology preferred.

Benefits

• Second Fridays (a company-wide day off on the second Friday of every month minus November and December of 2025 due to the Holiday schedule). Please note that this benefit is subject to change.
• Comprehensive benefit coverage globally.
• Generous paid parental leave globally.
• Competitive time off globally.
• Dedicated employee-focused ambassadors via Key Contributors & Culture Committees.
• DIVERSE Commitment, a call to action for a more inclusive and diverse future in business, society, and technology.
• The Keyfactor Alliance Program to support DEIB efforts.
• Wellbeing resources, wellness allowance, mindfulness app free membership, Wellness Wednesdays.
• Global Volunteer Day, company non-profit matching, and 3 volunteer days off.
• Monthly Talent development and Cross Functional meetings to support professional development.
• Regular All Hands meetings – followed by group gatherings.