Growth Marketing Manager

Culver City, CA (On-site)

$110K/yr – $130K/yrMid Level3+ years expFull time

Posted 2 weeks ago

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Job Summary

Own mobile growth through a full-funnel UA program, balancing budget, creative, and ASO to maximize ROAS and unlock new channels.

Growth ownership: Define and optimize UA strategy across major networks and store optimization hooks to lift CPIs and LTV.
Creative & ASO discipline: Drive test-and-learn for creative formats and store assets to improve conversion and organic growth.

Job Description

Budget & Campaign Management: Manage significant marketing budgets to maximize Jam City’s growth, efficiency, and business profitability across social channels, ad networks, and DSPs.
Creative Strategy Ownership: Own the end-to-end UA creative strategy. Build performance-driven creative roadmaps, brief production teams, and relentlessly test new formats to improve conversion rates and lower CPIs.
ASO Strategy Ownership: Define and execute App Store Optimization (ASO) strategies. Lead organic growth initiatives, including keyword optimization, A/B testing store assets (icons, screenshots, videos), and aligning ASO with paid UA hooks to maximize store conversion.
Performance Optimization: Optimize channel, creative, and store performance, championing KPIs critical to the business: ROAS, LTV, ARPU, and organic multiplier.
Partner & Channel Expansion: Manage advertising and ASO vendor partnerships. Seek, test, and evaluate new acquisition channels and optimization tools based on competitive and market intelligence.
Cross-Functional Collaboration: Partner closely with studios, creative services, and lifecycle marketing teams to bring together a holistic approach to growth.

3–5 years of experience in mobile user acquisition, performance marketing, or growth marketing.
Proven track record of owning or heavily influencing creative strategy and ASO (App Store Optimization) for mobile apps or games.
Deep analytical mindset with strong data-driven decision-making skills; ability to turn creative and ASO test results into actionable growth strategies.
Hands-on experience running campaigns on major networks (e.g., Meta Ads, Google AC, AppLovin) and using ASO tools (e.g. AppTweak).
Advanced Data Skills: High proficiency in Excel or Google Sheets for data analysis. Knowledge of SQL, Databricks, and Tableau is a major plus.
Experience working in the social/mobile game industry is highly preferred.
on-site 5 days a week
BA/BS Degree in Marketing, Finance, Economics, or an equivalent quantitative fields

knowledge and passion for mobile games!

Unlimited Vacation, Paid Sick Days & Holidays
100% Employee Covered Medical, Dental, Vision Plan Base Plan
Life Insurance, 401k, Flexible Spending Accounts, Commuter Benefits & More
Catered Lunches & Well-stocked Kitchens
Yoga & Wellness Activities
Happy Hours
Company Events
Dog Friendly

Jam City

3.7 Glassdoor

Jam City is an award-winning entertainment company providing unique and deeply engaging mobile games that are played by tens of millions of people across the globe. Our teams and studios are located globally in cities including San Francisco, Toronto, Los Angeles, Berlin and more. Check out open roles on our team on jamcity.com/careersLed by CEO Simon Sim, Jam City is the creative powerhouse behind some of the highest-grossing and most enduring mobile games. Jam City’s global franchise Cookie Jam has generated more than half a billion dollars, and Panda Pop has more than 120 million downloads to date. The company also is the go-to studio for Hollywood, having developed immersive, narrative-rich mobile games around iconic entertainment brands. The company’s popular RPG game Harry Potter: Hogwarts Mystery was the #1 game in more than 40 countries at its launch in April 2018. The Jam City team is known for its creative excellence and technological innovation in key areas including storytelling, data science and audience insights.

Founded in 2009

Culver City, California, USA

742 employees (262 in marketing)

www.JamCity.com

64% recommend to a friend

65% CEO approval