Growth Marketing Manager, Influencer at Rocket Money | New York, USA | $100K/yr – $140K/yr

Rocket Money

Growth Marketing Manager, Influencer

New York, USA (Hybrid)

$100K/yr – $140K/yrSenior Level4+ years expFull time

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive influencer channel growth through day-to-day optimization, agency partnerships, and scalable content strategies.

Own influencer channel performance and optimization to hit CAC and ROAS targets
Must-have: 4+ years in influencer marketing with strong analytics
Standout: Proven agency management and cross-functional collaboration

Job Description

Drive influencer channel growth through day-to-day optimization, agency partnerships, and scalable content strategies.

Responsibilities - Drive influencer channel performance - Manage day-to-day optimizations, pacing, and operations with meticulous attention to detail, ensuring we consistently hit CAC and ROAS targets.
Partner with agencies to scale - Work alongside the team to manage agency relationships, driving influencer sourcing, rate negotiations, and campaign execution across YouTube and Instagram.
Analyze and optimize relentlessly - Dive deep into campaign performance data to surface insights, identify winning creator profiles and content formats, and translate learnings into actionable optimizations.

Requirements

4 or more years of experience in influencer marketing at a high growth consumer company, startup, or agency.
Strong analytical foundation with fluency in core growth and efficiency metrics such as CAC, ROAS, LTV to CAC, and blended performance.
Proven ability to translate data and experimentation into clear strategic direction and execution.
Experience owning Agency relationships and coordinating across internal and external partners.
You have a holistic view of the marketing funnel and understand the role of each channel.
Comfortable operating in ambiguous environments and making fast decisions with imperfect information.
Naturally curious, with a strong inclination to question assumptions and validate ideas through data and experimentation.
Advanced proficiency in Excel. Experience with Looker or similar analytics tools is a plus.

Preferred

Experience repurposing and sourcing new influencer content for ads across paid channels.

Benefits

Health, Dental & Vision Plans
Life Insurance
Long/Short Term Disability
Competitive Pay
401k Matching
Team Member Stock Purchasing Program (TMSPP)
Learning & Development Opportunities
Tuition Reimbursement
Unlimited PTO
Daily Lunch, Snacks & Coffee (in-office only)

Rocket Money

Rocket Money is a leading personal finance app with a mission to improve the financial prosperity of millions of people. We offer over 5 million members a centralized destination to manage their finances, with valuable services that save both time and money — ultimately giving them a leg up on their financial journey. Members can manage their subscriptions, lower their bills, build budgets and automatically set aside money to reach their savings goals.At Rocket Money, we believe we can do our best work operating as a team. We are committed to using our experience at work to support our own and each other's personal growth. If you are someone who enjoys solving hard problems, thrives on collaboration and is passionate about our mission, let's talk. We hire from all industries and look for a diverse set of experiences in our talent. To see our open roles go to www.rocketmoney.com/careers.

Founded in 2015

Silver Spring, Maryland, USA

295 employees (55 in marketing)

www.rocketmoney.com