Growth Marketing Manager at ianacare | USA

ianacare

Growth Marketing Manager

USA (Remote)

$78K/yr - $90K/yr (Est.)Mid Level3+ years expContract

Posted 4 months ago

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Job Summary

Drive growth marketing for Medicare caregiver enrollment through paid media, landing pages, and nurture funnels.

Role focuses on Meta/Google advertising, landing pages in HubSpot, and automation.
Must-have: Hands-on Meta Ads Manager, Google Ads, and HubSpot experience.
Standout: Startup DNA with fast-friction funnel fixes and measurable enrollment impact.

Job Description

Responsibilities

Paid Media Mastery: End-to-end management of Meta Ads and Google SEM. You’ll handle the creative testing, audience layering (hyper-local targeting), and daily bid optimizations to drive high-intent caregiver lead forms.
Lead Generation & Landing Page Ownership: Designing, building, and A/B testing landing pages within HubSpot. You understand that a lead form is only as good as the page's ability to filter for pre-qualified candidates.
The "Nurture-to-Call" Bridge: Designing the automated workflows (Email/SMS) that bridge the gap between "Form Submitted" and "Live Phone Call." Your goal is to keep the lead "warm" and educated so they are ready to enroll the moment they speak to our clinician.
Data & Attribution: Maintain a source of truth. Ensure every lead from Paid and Influencer channels is correctly tagged, tracked, and attributed within HubSpot. Tracking the true ROI. You'll move beyond "Cost per Lead" to focus on "Cost per Enrolled Member," using HubSpot data to find which ad sets produce the highest-quality clinical conversations.
Marketing Operations: Manage (not create) weekly social assets, ManyChat flows, tracking links, and influencer collaborations. While assets are provided, you’ll handle the "last mile" of posting on our social channels.

Requirements

Startup DNA: You have worked in a fast-paced startup. You don’t wait for a project manager to tell you what to do; you find the friction in the funnel and fix it.
The Tech Stack: Deep, hands-on experience with Meta Ads Manager, Google Ads, and HubSpot (Marketing & Sales Hub).
Strategic Empathy: You can write copy that resonates with a stressed caregiver. You understand the nuances of the Medicare audience and how to build trust quickly in a local market.
Full-Stack Capability: You can write the ad copy, pick the image, build the HubSpot page, and set up the Zapier/Workflow logic yourself.
AI-Forward: You are excited about and actively use AI tools to create operational efficiencies and move faster. You have used Claude Opus and love testing new tools.
HubSpot Native: You are HubSpot certified (or the technical intuition that comes from managing high-stakes automation in the past). You can navigate a CRM and build complex workflows on Day 1.

Preferred

Claude Opus experience (AI tools)
HubSpot certification
CRM automation experience
Experience with Canva or light creative tasks
Multi-hat execution mentality

ianacare

5.0 Glassdoor

ianacare bridges the gaps in home-based care with support, guidance, and resources for patients and caregivers to improve outcomes.We encourage, empower, and equip family caregivers as they navigate care happening in the home, with a solution proven to build trust & engagement with patients and caregivers.

Founded in 2017

Boston, Massachusetts, USA

26 employees (6 in marketing)

www.ianacare.com

100% recommend to a friend