Responsibilities

• Inbound & Demand Generation: Develop and execute multi-channel inbound campaigns (content, SEO, paid, social, partnerships, and more) to drive awareness and top-of-funnel lead growth
• Conversion Optimization: Analyze and optimize conversion across landing pages, lead flows, and nurture programs to maximize engagement and ROI
• Go-to-Market Leadership: Partner with Product, Sales, and Customer Success to plan and execute launches for new and existing products
• Campaign Ownership: Design, manage, and measure full-funnel campaigns that generate demand, accelerate pipeline, and deliver on revenue goals
• Data-Driven Insights: Use analytics and performance reporting to refine marketing spend, forecast results, and drive continuous improvement
• Cross-Functional Collaboration: Align marketing initiatives with organizational objectives, ensuring consistent brand messaging across all customer touchpoints

Requirements

• 5+ years of experience in growth marketing, demand generation, or digital marketing roles
• Proven track record driving inbound pipeline growth and improving conversion metrics
• Strong experience with go-to-market strategy and new product launches
• Proficiency with SEO, SEM, marketing automation platforms, CRM systems, and content-driven lead generation
• Analytical mindset with experience leveraging data to guide strategy and optimize results
• Excellent communication and cross-functional collaboration skills
• Experience in B2B SaaS or technology marketing highly preferred
• Comfortable operating in a fast-paced, high-growth environment with evolving priorities

Benefits

• Medical, dental, and vision insurance options
• 100% employer-paid short/long-term disability
• Basic Life Insurance
• 401(k) with 100% company match
• Flexible paid personal/vacation time built on mutual trust and accountability
• 10 sick days annually
• 9 company-paid holidays
• 6 weeks paid parental leave