Growth Marketing Manager at Humin | USA | $85K/yr – $115K/yr

Humin

Growth Marketing Manager

USA (Remote)

$85K/yr – $115K/yrSenior Level5+ years expFull time

Posted 1 month ago

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Job Summary

Own and scale a lifecycle driven growth engine across email, CRM, social, and content, owning segmentation, automated journeys, testing, and performance dashboards to convert engaged audiences into measurable growth.

Lifecycle Strategy: Own onboarding through retention and activate triggers that move users toward value.
CRM & Tools: Build segmentation and automate campaigns using CRM systems and integrations to product/user data.

Job Description

Responsibilities

Drive lifecycle strategy across email and CRM, from onboarding through retention
Build and manage segmentation frameworks across audiences (consumer, educators, enterprise, donors)
Design and implement automated journeys tied to activation and engagement
Drive email list growth through value-based acquisition (content, tools, community)
Manage and optimize CRM/automation platforms (e.g., Mailchimp, HubSpot)
Establish and run testing across lifecycle touchpoints
Own social growth optimization strategy and tactics, focused on engagement quality and conversion in owned channels (IG, TikTok, LinkedIn, YouTube, Facebook, etc.)
Build repeatable systems for content distribution and audience capture
Partner closely with paid media to align organic and performance efforts
Test and optimize formats, cadence, and platform-specific strategies

Requirements

5–8+ years in growth, lifecycle, or marketing performance roles
Proven track record building marketing systems and automations
Hands-on experience with CRM and marketing automation tools (Mailchimp, HubSpot, etc.) and integrating CRM with product or user data systems
Strong understanding of segmentation, lifecycle design, and behavioral triggers
Experience across both DTC and B2B growth models (ecom, lead gen, or product-led)
Data-fluent in AI, comfortable with dashboards, testing, and performance analysis
Demonstrated experience implementing new tools or processes for growth outcomes
Working knowledge of social platform dynamics and growth mechanics
We conduct background checks as part of our pre-employment screening process and follow all EEOC and FCRA regulations regarding the use of criminal records in the hiring process.
Be able to work in the US without requiring sponsorship.
Potential occasional domestic travel

Preferred

Experience in mission-driven or health organizations
Familiarity with product analytics tools (e.g., AppsFlyer, Amplitude, Mixpanel)
Background in subscription, app-based, or community-driven products

Humin

Humin is a new phone and contacts app that captures all of your relationships and remembers them the way you naturally think.Contacts are the core of your social experience on mobile, and yet it’s the one thing that hasn’t changed since the earliest flip phones. All of your contacts are still stored in one giant alphabetical list. But now, with Humin, your phone will remember the context of your relationships and let you search them the way you think.The archaic, impersonal era of organizing people alphabetically is finally over. Humin’s search is inspired by the way you naturally think, understanding the unique context and strength of your relationships. Everyone you know from school, work or your weekend crew – Humin brings them all into one place. Instead of struggling for someone’s name when you run into them (starts with an S...?), you can search “works at Humin” or “met at Shake Shack” and find exactly who you are looking for based on the details that you can easily remember.Located in downtown San Francisco, the team at Humin is passionately building new technologies that are contextual for each user. Our team pushes each other forward to tackle complex world problems with seemingly obvious, "why-hasn't-anyone-thought-of-this-before" solutions. Each new member is greeted with a "Blue Label Ceremony" and the autonomy to use their unique skills to help build a company and a future that is truly remarkable.

Founded in 2012

San Francisco, California, USA

12 employees (1 in marketing)

www.Humin.com