Responsibilities

• Develop and execute integrated growth marketing programs across digital, event, field, and account-based channels to drive engagement, pipeline, and revenue.
• Partner with sales, field marketing, product marketing, category teams, and agencies to develop and optimize go-to-market programs.
• Own the health and performance of the marketing funnel, identifying opportunities to improve engagement, conversion, velocity, and pipeline contribution.
• Leverage CRM, marketing automation, and analytics platforms to optimize customer journeys, campaign effectiveness, and marketing operations.
• Drive a test-and-learn approach through experimentation, audience segmentation, messaging optimization, and performance analysis.
• Plan and execute pre-event, in-event, and post-event programs that generate customer engagement, meetings, and pipeline.
• Build dashboards and reporting that provide visibility into campaign performance, funnel health, and marketing impact.
• Ensure consistent messaging aligned to HP's Retail Intelligence narrative and business priorities.

Requirements

• Four-year or Graduate Degree in Marketing, Growth Marketing, Business Administration, Analytics, or related discipline, or equivalent work experience.
• 4-8 years of experience in growth marketing, demand generation, digital marketing, marketing operations, or related B2B marketing roles.
• Experience managing integrated marketing programs that drive measurable business outcomes.
• Strong understanding of B2B marketing funnels, pipeline generation, conversion optimization, and attribution.
• Experience working closely with sales teams to support pipeline and revenue goals.
• Familiarity with CRM, marketing automation, analytics, and reporting platforms.
• Experience analyzing campaign performance and translating insights into action.
• Comfortable operating in a fast-paced environment with a test-and-learn mindset.

Preferred

• Experience in B2B technology, SaaS, solutions, or services marketing.
• Experience with account-based marketing (ABM) programs.
• Experience supporting events, field marketing, and customer engagement initiatives.
• Experience partnering across sales, category, product marketing, and regional marketing organizations.
• Background in retail, hospitality, manufacturing, commerce, or industry solutions.

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Long term/short term disability insurance
• Employee assistance program
• Flexible spending account
• Life insurance
• Generous time off policies, including; 4-12 weeks fully paid parental leave based on tenure
• 11 paid holidays
• Additional flexible paid vacation and sick leave (US benefits overview [ https://hpbenefits.ce.alight.com/ ])