Growth Marketing Manager

USA (Remote)

$130K/yr – $160K/yrSenior Level5+ years expFull time

Posted 4 weeks ago

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Job Summary

Own a demand-gen engine that blends ABX for enterprise, multi-channel campaigns, and tight sales collaboration to drive demos, MQLs, and pipeline while tailoring messages for technical buyers, leaders, and economic buyers.

  • Growth orchestration: ABX and enterprise outbound with coordinated launches.
  • Campaign optimization: multi-channel execution with persona-driven messaging and measured impact on demos, MQLs, and pipeline.
  • Measurement and iteration: define metrics, run experiments, and surface funnel insights to inform the next bets.

Job Description

  • Execute and Optimize Campaigns
  • Build and manage high-performance multi-channel campaigns optimized for demo requests and quality conversions
  • Tailor messaging and campaign strategies for multiple personas, ranging from technical users to team leaders to economic buyers
  • Align with Product Marketing and Corporate Comms to support product launches, market conversations, and strategic initiatives
  • Develop and execute ABX campaigns focused on high value enterprise prospects
  • Collaborate with Sales and Partnerships to create outbound plays and co-marketing activations focused on leaders and decision makers in the Emerging segment
  • Work closely with Marketing and Revenue Operations to improve lead routing, increase conversion at every handoff, and ensure clean tracking
  • Define and track success metrics, which may include: Quantity and quality of demo requests and MQLs; Conversion of leads to pipeline; Cost per qualified opportunity; Channel and tactic performance
  • Surface insights on funnel and campaign performance to double down on growth levers
  • Launch and iterate on growth experiments with clear hypotheses and measurable outcomes
  • Maintain a continuous feedback loop across Marketing, Sales, and Product to refine execution
Honeycomb.io logo

Honeycomb.io

3.6 Glassdoor

Honeycomb is the observability platform that enables engineering teams to find and solve problems they couldn't before. Honeycomb’s approach is fundamentally different from other tools that claim observability, and is built to help teams answer novel questions about their ever-evolving cloud applications.Other tools silo your data across disjointed pillars (logs, metrics, and traces), are too slow, and constrain teams to only answer predetermined questions. Honeycomb unifies all data sources in a single type, returning queries in seconds – not minutes – and revealing critical issues that logs and metrics alone can’t see. Using the power of distributed tracing and a query engine designed for highly-contextual telemetry data, Honeycomb reveals both why a problem is happening and who specifically is impacted.Every interface is interactive, enabling any engineer – no matter how tenured – to ask questions on the fly, drill down by any dimension and solve issues before customers notice. Powered by machine learning, BubbleUp enables you to quickly spot outliers that reveal the cause of hidden issues. Engineering teams can deploy confidently, resolve incidents faster and focus on high-value work that drives innovation.

Founded in 2016
San Francisco, California, USA
298 employees (40 in marketing)
61% recommend to a friend
54% CEO approval

Traffic Signals

Monthly Visitors
221.7K
Monthly Google Ads Budget
$86.1K
Traffic Source Mix
Search
39.5%
Direct
49.3%
Referral
8%
Social
2.3%
Paid
0.8%

Headcount Trend

Current headcount: ~299

Marketing Team

Marketing Team Size
22 (7% of company)
Median Career Experience
15 years
Median Tenure
2.5 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$146.9M
Last Raise
$50M
Series D, 3 years ago

Funding History

  • Apr 2023
    Series D • $50M
  • Oct 2021
    Series C • $50M
  • Feb 2021
    Series B • $20M

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