Own end-to-end B2B lifecycle marketing and CRM-driven demand generation with Marketo-powered nurture streams.

• Own end-to-end B2B lifecycle design, implement nurture streams from interest to opportunities.
• Must-have: Marketo expert with architectural understanding for large-scale instances.
• Standout: Cross-functional Sales alignment and data-driven CRM experimentation.

Responsibilities

• Marketo Architecture & Strategy: Lead the end-to-end B2B lifecycle. You will design, implement, and optimize the complex nurture streams required to move prospects from initial interest to sales-qualified opportunities.
• CRM-Driven Experimentation: Use the CRM as a primary testing environment. You will execute high-cadence A/B tests on email messaging, lead scoring models, and landing page conversions to identify the specific drivers of hardware adoption.
• Full-Funnel Demand Generation: Connect our paid media efforts with CRM acquisition. You will ensure high-intent leads are accurately segmented and nurtured through personalized, data-driven workflows.
• Sales & Marketing Alignment: Partner with Sales Operations to refine the lead-to-opportunity flow. You will own the "hand-off" logic, ensuring Sales teams have the behavioral context needed to prioritize and close deals.
• Performance & Attribution: Use CRM data to track CAC and LTV by segment. You will be responsible for reporting on how CRM interventions directly impact bottom-line growth and device activation rates

Requirements

• Experience: 5+ years in B2B Growth Marketing or Demand Generation.
• Marketo Expertise: Expert-level proficiency in Marketo is required. You should have a deep architectural understanding of the platform (certification preferred) and experience managing large-scale, complex instances.
• Analytical Foundation: Proven ability to use CRM and media data to inform full-funnel marketing strategies.
• Education: Bachelor’s degree or equivalent practical experience.

Preferred

• The "T-Shaped" Marketer: A specialist in technical CRM who also possesses a broad understanding of performance media and B2B product marketing.
• Enterprise Hardware: Experience navigating the long sales cycles and procurement processes typical of enterprise hardware or fleet management.
• AI Value Proposition: A clear understanding of how on-device AI shifts B2B productivity, with the ability to translate technical features into automated, benefit-driven messaging.
• Advanced Scoring: Experience developing predictive lead scoring models that align marketing engagement with high-value hardware contracts