Responsibilities

• Campaign ownership & funnel optimization: Plan, launch, and optimize cross-channel campaigns end to end, tied to pipeline and revenue.
• Paid ad strategy: own the strategy across Google, Meta, MNTN/OTT, and Bing, and help manage our paid specialists against clear channel targets.
• HubSpot optimization: workflows, lifecycle automation, lead scoring, attribution, and reporting that actually reflects what drives deals.
• SEO and AEO: grow organic and answer-engine visibility in partnership with our SEO contractor and content team.
• Analytics and growth: Report on campaign metrics and own CAC, MER, ROAS, and conversion reporting, build the dashboards, and turn the data into growth experiments we can act on.
• Website updates: make basic content and copy changes in WordPress to keep the site current. Landing page development to optimize conversion rates and testing with paid ad campaigns. No dev required; our web team handles the heavy build work.

Requirements

• Deeply analytical. You live in the numbers, build your own reporting, and can defend a metric to leadership.
• Proven scale. 3 or more years owning campaigns and budget, ideally in DTC, high-consideration, or high-value categories.
• Hands-on range. Paid ads (Google and Meta), HubSpot, and SEO/AEO, plus comfort in GA4, attribution, Google Tag Manager, and basic WordPress edits.
• Growth mindset. You ship tests, read results honestly, and move fast on what is working.

Preferred

• CRO and landing page work, and any outdoor, RV, or automotive background.