Responsibilities

• Own marketing pipeline generation across digital channels including paid media, social, email and web with a clear line of sight into revenue generation.
• Create and execute full-funnel programs: top-of-funnel acquisition through mid-funnel nurture and marketing lead qualification handoff to the sales team, aligned to account-based motion.
• Develop audience segmentation and build targeted campaign cohorts; leverage intent data to prioritize high-fit accounts.
• Experiment with new media and marketing channels to execute campaigns and engage customers at the leading edge of robotics.
• Coordinate creation of campaign assets emails, landing pages, ads, and social content working closely with design and content functions.
• Build and maintain nurture flows and automated sequences for distinct audience segments.
• Manage UTM tracking, tagging, and attribution hygiene to ensure clean reporting and accurate pipeline attribution.
• Maintain lead-capture list hygiene, including "do not contact" management and enrichment via Apollo.io and Hubspot.
• Track campaign performance, generate insights, and continuously optimize based on data.
• Collaborate with sales to ensure alignment on lead quality, routing, and follow-up; maintain a campaign calendar and enforce cross-channel alignment.

Requirements

• 4+ years of B2B demand generation or growth marketing experience, ideally in a technology, robotics, or advanced manufacturing company.
• Proven track record of generating pipeline and reporting on revenue impact across multi-channel programs.
• Hands-on experience with marketing automation (HubSpot, Marketo, or equivalent) and CRM systems.
• Proficiency with campaign analytics—Google Analytics, UTM management, attribution modeling.
• Experience orchestrating events through planning, logistics, promotion, lead capture, and post-event follow-up.
• Strong project management skills with the ability to manage multiple priorities and stakeholders simultaneously.
• Exceptional written and verbal communication skills; ability to make technical content accessible to buyer audiences.
• Comfortable with ambiguity and able to operate autonomously in a fast-moving startup environment.

Preferred

• Experience marketing robotics, automation, or physical AI products.
• Familiarity with ABM platforms (6sense, Demandbase) and intent data tools.
• Background in content creation or campaign copywriting.
• Experience with Apollo.io or similar data enrichment and outbound tools.

Benefits

• Eligible for medical, 401(k), and other benefits.