Responsibilities

• Serve as the first growth hire on the Patiently telehealth team — setting the foundation for how we acquire, convert, and retain customers across a brand being built in real time
• Own paid acquisition strategy and hands-on execution across Meta and Google, from campaign architecture through daily optimization
• Drive conversion rate optimization across the full funnel, from ad click to purchase — including landing page creation, A/B testing, and CMS-based builds when needed
• Build and maintain reporting frameworks across all paid channels, translating performance data into clear, actionable insights for leadership
• Lead the experimentation roadmap, including hypothesis generation, test design, result interpretation, and scaling what works
• Develop growth marketing plans that ladder up to revenue objectives and broader organizational goals, with the flexibility to shift focus across paid, organic, lifecycle, or other growth levers depending on where the biggest opportunity is
• Track and report on lead conversion metrics, channel efficiency, and incrementality to inform budget and strategy decisions