Growth Marketing Manager

Sunnyvale, CA (On-site)

$130K/yr – $170K/yrMid Level5+ years expFull time

Posted 2 weeks ago

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Job Summary

Own the paid acquisition and lifecycle engine for high-consideration homeowners, aligning growth, AI-driven optimization, and cross-functional execution to drive qualified leads and a scalable pipeline.

Growth ownership: manage paid channels, funnel optimization, and CAC/ROAS targets to feed sales opportunities.
Journey and AI: optimize the customer journey with AI tools and automation to lift conversions and lead quality.
Cross-functional cadence: collaborate with Sales, Ops, and Leadership to align metrics, reporting, and roadmap.

Job Description

Own Revenue Growth (through customer acquisition)
Optimize the Customer Journey
Build a Scalable Growth Engine
Drive Continuous Experimentation
Collaborate Across the Business
What Success Looks Like
Within the First 90 Days
Audit existing marketing channels and campaign performance.
Establish performance reporting and marketing dashboards.
Identify immediate opportunities to improve lead quality and campaign efficiency.

5+ years of experience in growth marketing, performance marketing, demand generation, or digital customer acquisition.
Demonstrated success managing paid digital marketing across Meta, Google Ads, and other performance marketing platforms.
Strong analytical mindset with experience measuring customer acquisition cost (CAC), conversion rates, attribution, ROAS, and funnel performance.
Experience optimizing customer journeys and improving conversion throughout the marketing funnel.
Hands-on experience leveraging AI tools and marketing automation to improve campaign performance and operational efficiency.
Comfortable working in a fast-paced startup or high-growth environment where priorities evolve quickly.
Excellent communication skills and ability to collaborate cross-functionally with Sales, Operations, and Leadership.
Experience marketing high-consideration, trust-based consumer purchases with long buying cycles (e.g. residential construction, real estate, financial services, luxury goods, healthcare, home services, or similar).
Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.

Experience in Construction Technology (ConTech), PropTech, residential construction, home services, architecture, or related industries.
Familiarity with the ADU, custom home, or residential construction customer journey.
Experience marketing to affluent consumer audiences.
Knowledge of CRM platforms, marketing automation systems, and customer lifecycle marketing.
Experience using AI-powered marketing platforms for audience segmentation, creative optimization, campaign management, or predictive analytics.
Experience managing external agencies, contractors, or marketing vendors is preferred.

formX

FormX is leading the technological transformation of construction through near-complete automation.Our innovative building methodology combines advanced AI technology, modular design, and premium materials—enabling efficient, precise construction that’s 70% faster and up to 30% more affordable than traditional methods. We deliver uncompromising quality and high sustainability standards, customized for any space and requirement.We’re pioneering smart, efficient construction for the 21st century—making homebuilding modular, intelligent, and as easy as a click to build.

Founded in 2020

Sunnyvale, California, USA

25 employees (1 in marketing)

www.formx.com