Responsibilities

• Roll out integrated product or service marketing campaigns with internal partners and provide direction on digital and traditional tactics and materials with in-house or contracted Creative & Production support.
• Ensure tracking for campaigns is in place so results can be measured across channels.
• Plan and coordinate media initiatives with in-house or contracted support to back campaigns they lead.
• Assist in post campaign analysis, capturing lessons learned and ROMI.
• Plan, manage, and write content for email marketing programs in Salesforce Marketing Cloud and track KPIs, collaborating on assets with creatives.
• Manage website updates via CMS and ensure ADA compliance, maintain branch/ATM locations, and manage forms/notifications in third party portals.
• Collaborate with internal teams and contracted vendors to create landing pages and optimize UX for campaigns.
• Work with agencies on SEO, evaluate recommendations, prioritize, and implement to improve organic performance.
• Serve as the primary marketing lead for third-party platform communications.
• Stay current on traditional and digital marketing trends and evaluate emerging technologies.

Requirements

• Bachelor’s Degree in Marketing, Communications or related field; 5+ years in Marketing including digital marketing, CMS, and website administration.
• Alternate: Associate Degree in Marketing, Communications or related field; 10+ years in Marketing with digital marketing and CMS/website administration.
• Preferred: 10+ years of Marketing experience in a Financial industry environment with digital marketing and website administration.

Preferred

• Bachelor’s Degree in Marketing, Communications or related field.
• 10+ years of Marketing experience including digital marketing and website administration in a Financial industries environment.

Benefits

• Competitive benefits package.