Own end-to-end field and growth events and integrated campaigns to fuel pipeline, with hands-on events, campaigns, analytics, social, and content assets.

• Events & Trade Shows: Plan, coordinate, and execute the company's presence at industry trade shows and events end to end, including logistics, booth setup, collateral, lead capture, and on-site coordination.
• Event Marketing Campaigns: Build and run email campaigns before and after each event (trade shows or webinars), driving attendance, registrations, and lead conversions.
• Analytics & Reporting: Own marketing reporting in HubSpot, tracking event ROI, campaign performance, lead conversion, and pipeline contribution, and turning the numbers into clear recommendations for what to double down on.
• Social Media: Manage and own the company's social media presence, owning the content calendar and publishing posts that build brand awareness and engagement.
• Paid Advertising: Plan, launch, optimize LinkedIn ad campaigns, and manage budgets, targeting, creative, and reporting to maximize qualified pipeline.
• Company Swag: Own company swag for customers, prospects, and employees end to end — sourcing, inventory, and budget — and build a repeatable process to distribute it to the right people at the right time.
• Case Studies: Coordinate and write customer case studies, interviewing customers, capturing measurable results, and producing polished stories that power sales and marketing.