Growth Marketing Manager, Factor US

New York City, NY (Hybrid)

$122K/yr – $137K/yrSenior Level4+ years expFull time

Posted 6 weeks ago

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Job Summary

Own growth strategy and performance storytelling for a DTC brand, driving targeting optimization and cross-functional activation while aligning product messaging with campaigns.

  • Growth Strategy & Performance: Distill complex data into leadership insights and propose strategic pathways to capture growth opportunities.
  • Targeting & Messaging Optimization: Refine targeting to maximize value and ensure right-message delivery across campaigns.
  • Activations & Cross-Functional Execution: Coordinate growth initiatives with the Growth Strategy team, removing blockers to accelerate results.

Job Description

Responsibilities
  • Growth Strategy & Performance: Distill complex data into leadership insights and propose robust strategic pathways to capture new growth opportunities.
  • Targeting & Messaging Optimization: Refine campaign targeting to maximize value generated and ensure product messages align with campaigns.
  • Activations & Cross-Functional Execution: Facilitate growth initiatives with the Growth Strategy team, removing roadblocks to accelerate delivery.
Requirements
  • Strong Data Literacy & Autonomy: Read and translate complex performance data into actionable next steps; autonomously drive data excellence by sourcing and structuring needed data.
  • Analytical/Technical Skills: SQL, Python preferred; Google BigQuery; DataBricks (preferred).
  • Analytics & Modeling: Statistical modeling, A/B testing, MTA, incrementality, segmentation, funnel analysis.
  • AI & Machine Learning: Familiarity with Generative AI tools (e.g., Claude, Copilot, Gemini).
  • Collaboration & Accountability: Proven track record of identifying growth opportunities and partnering with cross-market teams to drive initiatives and measure performance.
  • Experience: 4+ years in a fast-paced DTC or startup growth marketing environment with growth engine experience.
Benefits
  • Competitive salary, 401k with company match, and equity plan.
  • Generous PTO including sabbatical and up to 16 weeks parental leave.
  • Comprehensive health benefits with options at $0 monthly cost from day one.
  • Tuition reimbursement after 2 years of service.
  • Up to 85% discount on HelloFresh meal plan subscriptions.
HelloFresh logo

HelloFresh

3.4 Glassdoor

HelloFresh is on a mission to change the way people eat, forever! From our 2011 founding in Europe’s vibrant tech hub Berlin, we’re evolving from the world’s leading meal kit company to the world's leading food solutions group. We delivered 243.3 million meals and reached 7.5 million active customers around the world in Q3 2022. HelloFresh Group consists of six brands that provide customers with high quality food and recipes for different meal occasions. Every ingredient needed for our meals are carefully planned, responsibly sourced and delivered to your door when it’s most convenient for you. Only HelloFresh gives you the tools to achieve something delicious every day. Making a meal a delicious achievement - not just fuel for your day - takes a lot of work and smart people. From Designers and Copywriters to Data Scientists and DevOps Engineers, to potato farmers, pasta makers and the people who ensure every box is perfectly packed for every customer, we’re collectively disrupting the food supply chain and the multi-trillion-dollar food tech industry. Our more than 21,000 high-performing and ambitious employees across the globe from New York to Berlin, London to Sydney and Toronto to Milan enjoy a number of benefits including flexible working arrangements, discounts on our boxes, health and well-being and learning and development programs. We’re always looking for quality ingredients to perfect our recipe, so join us now! https://www.hellofresh.com/careers/locations

Founded in 2011
Berlin, Berlin, DE
16K employees (1,525 in marketing)
58% recommend to a friend
61% CEO approval

Traffic Signals

Monthly Visitors
5.9M
Monthly Google Ads Budget
$1.3M
Traffic Source Mix
Search
29.3%
Direct
59.9%
Referral
6.7%
Social
2.6%
Paid
1.4%

Headcount Trend

Current headcount: ~16.8K

Marketing Team

Marketing Team Size
1,326 (8% of company)
Median Career Experience
9 years
Median Tenure
4 years
Marketing Roles Posted (Last 30 Days)
4

Funding

Total Funding
$367.5M
Last Raise
$88.3M
Series G, 9 years ago

Funding History

  • Dec 2016
    Series G • $88.3M
  • Sep 2015
    Series F • $85.6M
  • Feb 2015
    Series E • $126M

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