Responsibilities

• Own the ABM strategy across 1:1, 1:few, and 1:many plays, building and prioritizing target account lists with Sales and SDR leadership
• Manage Demandbase as the primary ABM platform: segmentation, intent monitoring, and campaign orchestration
• Develop deep fluency in Axon's key enterprise verticals (healthcare, retail, critical infrastructure, and others) to inform targeting, audience builds, and account prioritization
• Deploy creative and messaging assets from the marketing team across the right channels, accounts, and personas
• Own HubSpot workflow builds, nurture tracks, list management, lead scoring, and campaign tracking
• Maintain clean data hygiene and tight CRM integration between HubSpot and Salesforce to ensure accurate lead flow and attribution
• Own campaign reporting and attribution, building dashboards that connect marketing activity to pipeline and give leadership clear visibility into what's working
• Translate data into clear recommendations, driving decisions, not just reporting on metrics
• Ensure inbound demand is captured and routed correctly: form fills, landing page enrollment, and lead handoff into the right workflows and sequences
• Serve as the connective tissue across campaigns, briefing creative on channel specs, managing timelines, and ensuring deployment aligns with the broader program calendar

Requirements

• 5-8 years in B2B growth marketing or demand generation, ideally in SaaS or enterprise technology
• Proven ABM experience: you've built and run account-based programs, not just supported them
• Hands-on experience with the tools: HubSpot, Salesforce, Demandbase, ZoomInfo or similar data enrichment tools, Google Ads, LinkedIn Campaign Manager, and others
• Experience managing paid media in-house, including budget ownership and performance optimization
• Familiarity with AI and emerging marketing tools to enhance execution, personalization, and scale
• Experience working with or marketing to complex B2B or enterprise technology audiences is a plus
• Alignment with Axon's mission and values — ownership, curiosity, candor, and a commitment to protect life
• You're a self-starter who operates autonomously, takes ownership of your programs, and drives work forward without needing hands-on direction
• You bring deep expertise in ABM, paid media, and MarTech and can speak confidently to leadership about what's working and why
• You build strong, proactive partnerships with SDR and Sales teams and show up as a collaborative partner across the organization
• You're analytical and comfortable moving between campaign performance data and strategic conversations with senior stakeholders

Benefits

• Competitive salary and 401k with employer match
• Discretionary paid time off
• Paid parental leave for all
• Medical, Dental, Vision plans
• Fitness Programs
• Emotional & Mental Wellness support
• Learning & Development programs
• Employee Resource Groups (ERGs)
• And yes, we have snacks in our offices