Responsibilities

• Own the growth of our Shopify business through ecommerce merchandising, product assortment, solution bundles, subscriptions, promotions, landing pages, and continuous optimization of the customer journey.
• Develop quarterly growth plans, manage the integrated marketing calendar, and prioritize initiatives that improve customer acquisition, conversion, average order value, customer lifetime value, and profitability.
• Partner with the Head of Marketing to translate annual marketing priorities into measurable growth initiatives, commercial execution plans, and performance goals.
• Own customer acquisition across digital marketing channels, identifying and optimizing the most effective mix of paid, organic, partnerships, marketplaces, and other acquisition opportunities.
• Partner with the Head of Marketing and creative partners to test creative, creator content, messaging, and offers that improve acquisition, engagement, and campaign performance.
• Build and manage a structured experimentation roadmap across audiences, creative, landing pages, offers, and campaigns to continuously improve marketing performance.
• Own email and SMS strategy through campaigns, automated flows, segmentation, personalization, and ongoing optimization.
• Build customer journeys that increase repeat purchase, subscriptions, customer lifetime value, and long-term customer relationships.
• Use customer behavior and purchase insights to deliver more relevant education, product recommendations, and customer experiences.
• Own the growth and performance of Eclectic Herb's Amazon business and other marketplace channels, identifying opportunities that improve revenue, discoverability, conversion, and customer experience.

Requirements

• 5–8+ years of hands-on experience in growth marketing, ecommerce, digital commerce, lifecycle marketing, or performance marketing for a consumer brand, preferably in wellness, supplements, natural products, food & beverage, or CPG.
• Demonstrated experience growing Shopify ecommerce businesses through customer acquisition, conversion optimization, merchandising, and customer retention.
• Experience leading cross-functional growth initiatives that improve customer acquisition, conversion, customer lifetime value, and overall business performance.
• Experience growing Amazon and other marketplace channels through direct execution, agency partnerships, or a combination of both.
• Experience using ecommerce analytics and attribution platforms such as GA4, Triple Whale, or similar tools to guide business decisions.
• Working knowledge of SEO, AI search, conversion rate optimization (CRO ), and ecommerce best practices.
• Strong commercial judgment, excellent organizational skills, and the ability to manage multiple priorities while consistently delivering high-quality work.
• Experience using AI tools such as ChatGPT, Claude, or similar platforms to improve research, analysis, marketing execution, and productivity.

Preferred

• Commercially minded: You understand that sustainable growth comes from balancing customer value with business performance.
• Analytical: You enjoy turning data into action and using experimentation to guide decisions.
• Hands-on: You're comfortable working directly inside ecommerce and marketing platforms and enjoy solving problems through execution.
• Collaborative: You enjoy partnering across marketing, product, operations, leadership, agencies, and external partners to achieve shared goals.
• Builder: You enjoy building scalable systems, improving how work gets done, and creating the capabilities that help the business scale.
• Curious: You're always looking for new opportunities to learn, test, improve, and grow.

Benefits

• health insurance
• paid time off
• paid holidays
• paid sick leave
• employee discount
• hybrid schedule (Portland-based employees work on a hybrid schedule with regular in-office collaboration)