Responsibilities

• Design and execute lifecycle marketing programs across the prospect journey (lead → nurture → conversion)
• Build and manage end-to-end journeys in Salesforce Marketing Cloud, including audience segmentation, entry and exit criteria, triggers, and messaging flows
• Translate strategic priorities into actionable journey plans and campaigns
• Continuously monitor and optimize journey performance to improve engagement and conversion outcomes
• Leverage segmentation and audience insights to support targeting and personalization strategies
• Execute and optimize demand generation programs to drive qualified leads and support client acquisition
• Support development and scaling of full-funnel marketing initiatives aligned to direct-to-consumer priorities
• Identify opportunities to improve lead generation, engagement, and conversion across digital channels
• Partner with external agencies to support execution across paid channels (search, social, display)

Requirements

• 5–8+ years of experience in lifecycle marketing, demand generation, or digital marketing
• Hands-on experience building and managing marketing automation journeys (Salesforce Marketing Cloud or similar platforms preferred)
• Strong understanding of how marketing programs drive lead generation, nurture, and conversion outcomes
• Experience working across marketing, CRM, and data teams to support execution
• Familiarity with performance marketing channels and campaign optimization
• Experience with testing and optimization approaches (e.g., A/B testing, journey optimization, landing page improvements)
• Analytical mindset with the ability to interpret performance data and drive improvements
• Strong organizational and project management skills, with the ability to manage multiple priorities
• Experience operating in evolving or early-stage marketing environments, helping to build processes and structure
• Comfort navigating ambiguity and driving progress in cross-functional environments

Benefits

• Paid Parental Leave
• generous Paid Time Off
• eligibility for a $2,000 referral bonus
• Employee Ownership
• Professional Development Assistance Plan designed to help you make the most of your life at work—and in the future—today and in the future
• Great Place to Work certification recognizing employers that create an outstanding employee experience
• People are our strongest asset. We recognize that when our team members thrive, our firm is more successful.