Responsibilities

• Design and execute multi-channel demand gen programs targeting enterprise retail and CPG buyers across the full funnel, from awareness through pipeline creation.
• Own paid media strategy and execution across LinkedIn, Google, and programmatic channels, managing budget allocation and performance against pipeline targets.
• Develop and run ABM campaigns targeting named expansion accounts (existing single-module customers converting to the connected platform) and key new logo targets in the retail and CPG segments.
• Partner with the WebFX retainer on SEO strategy, paid campaigns, and website conversion optimization.
• Track and report pipeline metrics weekly: MQLs, SQLs, pipeline sourced, pipeline influenced, and cost per acquisition.
• Own HubSpot as the marketing automation and CRM intelligence layer. Build, optimize, and monitor all nurture programs, lifecycle stages, and lead scoring models.
• Maintain and improve lead lifecycle processes, ensuring clean handoffs to Sales with clear definitions and SLA adherence.
• Build reporting dashboards that give the SVP and sales leadership real-time pipeline visibility.
• Translate strategic marketing plays (base expansion, new logo acquisition, CPG network growth) into campaign briefs, timelines, and channel-ready assets.
• Drive event-based demand gen programs tied to industry conferences, DemandTec-hosted webinars, and owned event activations.
• Partner with Content and Product Marketing to ensure campaign messaging is on-brief and conversion-ready.

Requirements

• 4 to 6 years of experience in B2B demand generation or growth marketing, ideally at a SaaS or enterprise technology company.
• Proven record of generating pipeline and reporting on revenue impact, not just lead volume.
• Hands-on HubSpot experience required; admin-level expertise preferred.
• Strong digital advertising skills: LinkedIn Campaign Manager, Google Ads, and experience managing paid budgets.
• ABM experience: you have run targeted account campaigns with account selection, multi-touch sequencing, and sales coordination.
• Analytical by default: you track what works, cut what does not, and iterate based on data.
• Strong project management skills and the ability to execute against a complex campaign calendar across multiple initiatives.

Preferred

• Experience marketing to enterprise buyers in retail, CPG, supply chain, or adjacent industries.
• Experience managing agency relationships and holding external partners accountable to performance.
• Familiarity with intent data tools such as 6sense, Bombora, or Demandbase.
• Experience in a PE-backed or high-growth SaaS environment.

Benefits

• health, dental, and vision insurance, 401(k), paid time off, and professional development support.