Growth Marketing Manager at Datex | Clearwater, FL | $115K/yr – $125K/yr

Datex

Growth Marketing Manager

Clearwater, FL (Remote)

$115K/yr – $125K/yrMid Level4+ years expFull time

Posted 4 months ago

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Job Summary

Drive demand generation and ABM for a B2B SaaS growth stage by owning multi‑channel campaigns and HubSpot-driven optimization.

Own end-to-end demand gen and ABM programs across email, paid media, events, and partnerships.
Must-have: Deep HubSpot expertise and paid media campaign setup, optimization, and attribution.
Standout: Cross-functional collaboration with Sales and a robust martech stack including 6sense and ZoomInfo.

Job Description

Responsibilities

Develop and execute demand generation and ABM strategies aligned with company growth objectives
Lead multi-channel campaigns that drive engagement and qualified pipeline across email, paid media, newsletters, events, webinars, partner programs, third-party lead generation, and digital advertising in close collaboration with the Marketing Coordinator and Integrated Marketing Manager
Plan and orchestrate paid digital programs across programmatic, LinkedIn and Google Ads, the website, SEO, and ABM initiatives
Continuously improve landing pages, CTAs, and conversion paths to increase lead-to-MQL performance
Own campaign performance end-to-end: planning, execution, reporting, and continuous optimization aligned with business outcomes. Ensure campaigns are well documented and executed according to plan
Partner with the Sr. Director of Marketing on campaign content strategy to ensure strong positioning and message-market fit
Grow and maintain a healthy marketing database by increasing engaged contacts while protecting data quality, segmentation integrity, and lead capture performance
Track, analyze, and report on campaign performance, delivering actionable insights to improve funnel conversion and marketing efficiency
Leverage HubSpot at an expert level, including workflows, lead scoring, lifecycle management, automation, attribution modeling, and lifecycle nurture programs
Co-own and effectively utilize the broader martech stack, including ZoomInfo, 6sense, WordPress, SEMrush, Clearscope, GA4, Storylane, and StackAdapt
Support and help operationalize ABM initiatives in close alignment with Sales and BD

Requirements

4-6 years of B2B marketing experience in SaaS or technology
MUST have deep expertise in HubSpot and paid media platforms (LinkedIn Ads, Google Ads, programmatic), including campaign setup, optimization, and attribution
MUST have experience in growth, digital, or performance marketing within a B2B SaaS environment, with measurable pipeline impact
MUST have a strong analytical mindset with hands-on experience building dashboards, interpreting performance metrics, and translating data into action
MUST be highly organized with strong project management skills; you enjoy collaborating across teams and confidently manage multiple campaigns and deadlines at the same time
We’re looking for someone who is proactive, self-directed, and takes full ownership of their work
Bachelor’s degree in Marketing, Communications, or a related field
Candidates must be located in the United States to be considered for this role

Preferred

Great writing and messaging instincts? That’s a big plus!
Experience with StackAdapt, 6sense, ZoomInfo and Microsoft Dynamics
Experience leveraging AI tools to enhance productivity and efficiency

Benefits

Medical, Vision, Dental and Life/Disability Insurance available
P aid Time Off and Paid Holidays
401K
Supportive leadership environment

Datex

Datex is a warehouse management SaaS firm that serves operators in complex, regulated third-party logistics, food and beverage, life sciences and industrial industry segments. Driven to make warehouse operations and growth as easy as possible, Datex is best known for Footprint® WMS, a modern WMS platform built to simplify operations for 3PLs and warehouse operators managing complexity and compliance in today’s supply chain.Founded in 1978 and based in Florida, Datex serves over 200 clients across the United States and other global markets.Ready to see Footprint WMS in action? Get your free preview today! https://www.datexcorp.com/get-a-preview/

Founded in 1978

Clearwater, Florida, USA

175 employees (10 in marketing)

www.datexcorp.com