Responsibilities

• Owning and optimizing Fieldwire’s website experience, improving messaging, navigation, and conversion across high-traffic pages including the homepage, demo request flows, and key product pages.
• Analyzing and improving visitor-to-signup and visitor-to-demo conversion rates by identifying friction points and implementing data-driven improvements to forms, CTAs, and user journeys.
• Building and scaling lifecycle marketing programs (lead nurture, onboarding, re-engagement, and activation) with a focus on turning engaged leads into pipeline.
• Designing and running an experimentation framework across website and lifecycle channels, owning the test roadmap and translating results into actionable iteration.
• Partnering with Content manager to ensure high-value content is effectively distributed and activated across email and owned channels.
• Supporting digital improvements for CrewCenter, Fieldwire's sister brand, contributing to website and funnel strategy as scope allows.
• Contributing to international growth efforts by helping adapt and scale website and lifecycle strategies across our key non-English speaking markets.
• Providing regular reporting on website, funnel, and lifecycle performance, surfacing insights and recommendations to the broader team.
• Working cross-functionally with Product Marketing, Sales, Revops, and Design to ensure alignment across messaging, funnel performance, and campaign execution.

Requirements

• Bachelor's degree in Business, Marketing, or similar field
• 3-5 years work experience in digital or growth marketing at a B2B SaaS company, with demonstrated ownership of CRO, website, or lifecycle programs—not just support.
• Hands-on experience with Marketo or a comparable marketing automation platform.
• Experience with A/B testing tools and a structured approach to experimentation.
• Proficiency with analytics platforms (GA4, Amplitude, Mixpanel, or similar) and comfort translating data into decisions.
• Comfortable operating independently in a fast-paced environment where priorities shift and not everything is defined for you.

Preferred

• Experience optimizing signup flows, demo funnels, or onboarding journeys in a product-led or hybrid GTM context.
• Exposure to international marketing efforts (especially Germany & France) , localization workflows, and multi-market campaign execution.
• Experience working across multiple brands or business units simultaneously.
• Knowledge of the construction industry, with understanding of how jobsites and project teams operate so you can speak their language.