Responsibilities

• Own paid acquisition end-to-end. Run and optimize spend across Meta, Google, YouTube, and TikTok. You'll have agency support, but you're the one deciding where dollars go and holding agencies accountable for results.
• Build and manage influencer and partnership channels. Identify the right creators on X, YouTube, and podcasts. Negotiate, brief, track, and iterate. Figure out what's working and kill what isn't.
• Run our newsletter and sponsored content strategy. Find the right dev-focused newsletters and podcasts to sponsor. Test, measure, double down or move on.
• Know our ICP cold. Talk to customers, interview prospects, dig into usage data. You should be able to describe who we're selling to, what they care about, and why they'd pick us over alternatives — and use that to inform every campaign, creative brief, and channel decision.
• Manage agencies like a principal, not a passenger. We use agencies for execution. You set the strategy, review every piece of content and creative they produce, and push them to be better. If an agency isn't performing, you flag it and fix it.
• Think about the full journey, not just the click. Work with the product team to make sure there's an intelligent handoff from ad to landing page to product experience. The best campaign in the world doesn't matter if the person who clicks through hits a dead end.
• Speak to the product credibly. Walk prospects through what Composio does, demo it if needed, and translate technical capabilities into value that resonates with developers and engineering leaders.
• Experiment constantly. Physical advertising, events, new platforms, weird ideas. Not everything will work. You should have a framework for testing fast and a low ego about killing things that don't.
• Report into the Head of Growth and collaborate closely with product marketing, content, and engineering.

Requirements

• Has managed real ad spend. Not "boosted a few posts." You've run five- or six-figure monthly budgets across multiple paid channels and can talk fluently about CAC, ROAS, attribution, and where the models break down.
• Has worked with agencies. You know how to write a brief, run a review, and hold vendors to outcomes. You've fired an agency that wasn't working. You've also gotten great work out of one.
• Developer tools or technical product experience. You've marketed to developers or technical buyers before. You understand why this audience hates being marketed to and how to earn their attention anyway.
• Startup experience. You've operated in a place where you couldn't just "request a landing page from the design team." You built it, shipped it, measured it.
• Good taste. You can look at a landing page, an ad, a piece of content and immediately tell whether it's going to resonate or fall flat. You have opinions about what good looks like and you're not shy about enforcing them.

Preferred

• Experience with event marketing (field events, sponsored booths, meetups)
• Familiar with the AI/agent ecosystem - you know what LangChain, CrewAI, and AutoGen are without Googling
• You've run UGC campaigns and know how to brief creators who aren't professional marketers
• You've built or contributed to a growth playbook at an early-stage company
• Comfortable pulling your own data and poking around dashboards rather than waiting for someone to build you a report