Own the end-to-end lifecycle engine for IcyBox, turning behavior insights into repeat purchases through cross-channel experiments, strong collaboration with product and design, and scalable playbooks that surface what actually moves engagement.

• Own the lifecycle marketing strategy across the user journey, from first Icebox purchase through repeat engagement and win-back of lapsed users.
• Define the channel mix across email, push, SMS, and in-app, with a clear prioritization framework for what to build and test next.
• Build and manage an experimentation program covering acquisition, engagement, retention, and resurrection.
• Apply behavioral science principles to message sequencing, timing, and incentive design, including drops, wallet credit offers, and referral incentives.
• Partner with Product and Engineering to unlock new lifecycle capabilities and influence the roadmap where existing tooling falls short.
• Drive creative strategy for lifecycle channels, briefing and iterating on assets with designers and copywriters.
• Own performance reporting for lifecycle channels, defining metrics, experiment setup, and results reporting for stakeholders.
• Identify patterns in user behavior that inform which lifecycle moments matter most, from restock alerts to buyback conversion.
• Serve as the connective tissue between raw user data and the rest of the company, surfacing what's working and what isn't.
• Step into urgent or high-priority lifecycle issues when the owner is unclear, and create a path to resolution.

• Own the lifecycle marketing strategy across the user journey, from first Icebox purchase through repeat engagement and win-back of lapsed users.
• Define the channel mix across email, push, SMS, and in-app, with a clear prioritization framework for what to build and test next.
• Build and manage an experimentation program covering acquisition, engagement, retention, and resurrection.
• Apply behavioral science principles to message sequencing, timing, and incentive design, including drops, wallet credit offers, and referral incentives.
• Partner with Product and Engineering to unlock new lifecycle capabilities and influence the roadmap where existing tooling falls short.
• Drive creative strategy for lifecycle channels, briefing and iterating on assets with designers and copywriters.
• Own performance reporting for lifecycle channels, defining metrics, experiment setup, and results reporting for stakeholders.
• Identify patterns in user behavior that inform which lifecycle moments matter most, from restock alerts to buyback conversion.
• Serve as the connective tissue between raw user data and the rest of the company, surfacing what's working and what isn't.
• Step into urgent or high-priority lifecycle issues when the owner is unclear, and create a path to resolution.