Responsibilities

• Full-Lifecycle Account Progression: Develop and execute integrated marketing plans aligned to company growth objectives, focusing on both new customer acquisition and expansion within existing accounts.
• Buying Committee Penetration: Build multi-touch campaigns to help take prospects through the buyer journey, leveraging multiple channels and tactics such as webinars, events, email, social, and display.
• Intent & Movement Orchestration: Use 6sense intent signals and UserGems tracking to trigger precision plays that surround the buying committee and follow previous champions to new target accounts.
• Customer Marketing & Advocacy: Develop programs to nurture existing customers, leveraging their success stories to drive expansion pipeline and cross-sell opportunities.
• Conversion Optimization: Develop strategies to drive pre-qualified applications into sales-qualified opportunities and closed-won deals.
• Content Execution: Own the content for campaigns, including reports, eBooks, white papers, and promotional offers tailored to different stages of the customer journey.
• Sales & Success Enablement: Act as the primary marketing contact for local sales teams, participating in planning sessions and tracking lead follow-up for your region.
• Data & Learning: Monitor regional marketing plan metrics and incorporate learnings into programs to ensure lead flow and funnel efficiencies are optimized.