Responsibilities

• Develop and execute marketing strategies that increase memberships, program participation, and customer retention.
• Plan and manage marketing campaigns across digital, print, email, website, and social media platforms.
• Create compelling communications that educate, engage, and inspire current and prospective customers.
• Maintain a consistent and professional Shaker Rocks brand across all channels.
• Build and maintain partnerships with schools, businesses, healthcare providers, nonprofits, and community organizations.
• Identify new opportunities for memberships, corporate events, youth programs, and community engagement.
• Represent Shaker Rocks at networking events and community functions.
• Track key performance metrics including membership growth, lead generation, campaign effectiveness, customer retention, and retail performance.
• Use data and customer insights to improve marketing strategies and support leadership decision-making.
• Prepare regular reports on marketing performance and business growth.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent experience)
• Work experience in marketing sales, business development or related leadership
• Strong analytical and organizational skills
• Excellent written and verbal communication
• Experience with CRM systems, Webflow, and marketing analytics
• Ability to manage multiple projects independently

Preferred

• 3+ years in marketing, sales, business development, or related leadership
• Experience in fitness, recreation, hospitality, or climbing industry
• Experience managing digital advertising
• Experience with email marketing platforms
• Experience managing retail inventory
• Familiarity with Google Analytics and dashboard reporting
• Climbing experience or willingness to become an active member of the climbing community