Own end-to-end growth marketing for healthcare, leading ABM-driven programs, multi-channel lead generation, and performance analytics to optimize ROI across the sales funnel.

• Campaign Strategy and Execution: Develop and oversee comprehensive marketing programs, from inception to execution, to drive lead generation and conversion.
• ABM Targeting: Implement ABM strategies to target high-value accounts, leveraging personalized content and tailored outreach.
• Performance Optimization: Monitor and analyze program performance, using data-driven insights to optimize and adjust strategies for maximum impact.
• Content Asset Collaboration: Create and collaborate with marketing colleagues content assets, including emails, ad copy, white papers and case studies
• Vendor Management: Manage third-party vendors to support marketing asset development and ensure timelines
• Lead Generation and Nurturing: Self-direct campaign activity when needed including a hands on approach to all execution
• Industry Engagement: Identify and engage with key industry associations and publications to enhance lead generation efforts.
• Lead Nurturing Programs: Develop and manage lead nurturing programs to move prospects through the sales funnel effectively.
• Channel Diversification: Utilize a variety of digital and traditional marketing channels to reach and convert target audiences.
• Industry Expertise and Compliance: Healthcare Industry Expertise: Apply deep knowledge of Health IT and data management trends to shape marketing strategies and messaging; Ensure compliance with HIPAA regulations and requirements.

• Bachelor's degree in marketing, Communications, Business Administration, Healthcare Management, or a related field. Advanced degree or certifications in digital marketing or healthcare management is a plus; minimum high school diploma with 10+ years of experience in a related field.
• Minimum of 7 years of direct experience in growth marketing, with a strong focus on end-to-end marketing program management and ABM strategies. Proven track record in the healthcare industry, particularly in Health IT or data management.
• Advanced knowledge of digital marketing tools and platforms (e.g., Google Analytics, Salesforce.com, Demandbase and/or 6sense).
• Deep familiarity with how the US healthcare system operates and motivations of risk-bearing entities like payers, self-insured employers, ACOs/pay-viders
• Accountable for growth marketing tactics and budget disposition
• Knowledge of industry associations, publications, and other key elements essential for lead generation activities within the healthcare sector.
• Strong analytical skills with the ability to interpret data and derive actionable insights in varying formats for diverse audiences
• Exceptional communication and presentation skills.
• Proven ability to manage multiple projects simultaneously and meet deadlines.
• Experienced in building marketing plans and Go-to-Market strategies from scratch

• Advanced degree or certifications in digital marketing or healthcare management is a plus

• Medical, dental and vision coverage with low deductible & copay; Life insurance
• Short and long-term disability; Paid Parental Leave
• 401(k) + match; Employee Stock Purchase Plan
• Generous Paid Time Off – accrued based on years of service
• WAC candidates: accrual rate of 4.61 hours every other week for the first two years
• 10 paid company holidays
• Tuition reimbursement
• Flexible Spending Account; Employee Assistance Program
• Summer Hours; Sick time benefits