Growth Marketing Manager at Blueair North America | New York City, NY | $105K/yr – $135K/yr

Growth Marketing Manager

New York City, NY (Hybrid)

$105K/yr – $135K/yrSenior Level5+ years expFull time

Posted 6 weeks ago

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Job Summary

Own the end-to-end paid media agenda across a broad mix of channels with full budget ownership, channel-level P&L, and agency leadership to hit topline revenue and CAC/LTV targets.

Growth orchestration: own channel mix, budgets, and performance reporting to ensure revenue targets are met and CAC remains efficient.
Agency leadership: guide partners with clear strategic direction and accountability to financial goals.
Brand and learnings: translate channel insights into brand storytelling and higher-funnel growth across podcasts, affiliate, and OOH.

Job Description

Own the full-funnel media strategy across paid search, social, display, CTV, podcasts, affiliate, and out-of-home, balancing efficient acquisition with brand awareness and DTC revenue growth.
Decide how to allocate marketing budget across channels to grow topline revenue while maintaining customer acquisition cost (CAC) efficiency and maximizing lifetime value (LTV).
Own the agency relationship end to end: provide business context, set strategic direction, manage all agency communication, and hold campaign execution accountable to our financial goals.
Analyze the performance of all paid media channels against revenue targets, overall and by product, and own all performance reporting (including in Google Analytics) to confirm the strategy is translating into results.
Independently manage higher-funnel, brand-awareness channels such as podcasts, affiliate, and out-of-home.
Partner with internal teams (including Brand and creative) to ensure agencies have the content and context they need, and feed channel learnings back into strategy and brand storytelling.