Responsibilities - Paid acquisition — partner closely with our paid media agency across Meta, TikTok, Google, and emerging channels to scale spend profitably. - Retention (email & SMS) — own the lifecycle program end to end: welcome, post-purchase, winback, replenishment, and VIP flows that keep besties coming back. - Funnel & conversion — improve the path from first touch to subscription, from landing pages and offers to checkout and post-purchase. - Analytics & reporting — own the dashboards. Track CAC, LTV, ROAS, retention, and contribution margin, and turn the numbers into clear recommendations. - Experimentation — build a testing roadmap across creative, offers, audiences, and flows, and ship a steady cadence of experiments. - Subscription growth — grow and retain the subscriber base that powers predictable, recurring revenue. - Creative briefing — brief and feed the ad creative pipeline with data-backed angles, hooks, and concepts that perform. Requirements - 3+ years in growth, performance, or lifecycle marketing, ideally in DTC, wellness, beauty, or supplements. - A track record of scaling paid acquisition profitably and building lifecycle programs that lift retention and LTV. - Fluent in data — comfortable in spreadsheets and analytics tools, and able to translate numbers into action. - Strong creative instincts — you know what makes an ad or an email convert, and you can brief it clearly. - A self-starter who thrives with ownership and turns targets into shipped work. Preferred - Hands-on experience managing or working alongside a paid media agency. - Deep familiarity with Klaviyo, Shopify, and subscription tools (Recharge, Skio, or similar). - Genuine interest in biohacking, longevity, and the wellness space. - LA-based and able to collaborate in person.