Responsibilities

• Paid Channel Execution: Stand up, launch, and continuously optimize paid acquisition campaigns (search, social, display) supporting our direct marketing tests.
• Manage budget pacing, targeting, and landing page performance.
• Partner with the Business Analyst and Data team to translate test results into channel and audience decisions.
• Lifecycle Messaging Management: Own execution across the prospect, enrollment, and active-customer lifecycle: every intended message sent, delivered, and rendered correctly on every platform we use to reach customers.
• Keep campaigns and lead data flowing cleanly through HubSpot and Salesforce.
• Manage deliverability and sender reputation (SPF, DKIM, DMARC, list hygiene, bounce/spam monitoring) so payment-critical messages reliably reach the inbox.
• Brand & Content QA: Make sure existing branded templates and campaign creative from partner or agency teams render correctly and stay on-brand across the lifecycle.
• Serve as the checkpoint for brand and message consistency, not the primary copywriter.
• Martech & Targeting: Work with the Business Analyst and Data team to make sure our martech stack delivers the right message to the right customer.
• Ensure the right customer data flows to our ad platforms for targeting. Reporting pipelines and dashboards are owned by Data/the Business Analyst; this role executes against them.

Requirements

• 5+ years in growth marketing, marketing operations, or paid/lifecycle campaign execution, ideally in fintech, payments, or B2B SaaS.
• Hands-on experience launching and optimizing paid campaigns (search, social, or display), including budget pacing and targeting.
• Proficiency in HubSpot and Salesforce, with the ability to make multiple systems work as one.
• Working knowledge of email deliverability fundamentals (SPF/DKIM/DMARC, list hygiene).
• Demonstrated AI fluency: you've used AI tools or agents to automate real work (prompt design, lightweight agentic workflows), and you're eager to build more as our tooling matures.
• A data-driven approach: comfortable reading performance data across systems and letting it guide day-to-day optimization decisions, in partnership with the Business Analyst and Data team.
• A sharp editorial eye: strong judgment for brand and message consistency, comfortable flagging what's off before a customer ever sees it.
• A strong collaborator: you work well across Marketing, Data, Creative and Engineering, take ownership of your execution, and partner closely with the VP of Growth Marketing, who supports day-to-day prioritization and cross-team alignment.

Preferred

• Experience with landing page or website conversion optimization.
• Experience with test-and-learn or process engineering frameworks.

Benefits

• Comprehensive health, retirement, and lifestyle benefits