Responsibilities

• Design, build, and maintain agentic AI workflows that generate paid creative assets, web landing pages, and editorial content at scale
• Own the end-to-end creative and content production pipeline from brief development through AI-assisted generation, quality review, and deployment, ensuring a reliable, repeatable system that ships on schedule
• Serve as the creative and editorial quality filter for all AI-generated output, ensuring every asset is on-brand, strategically sound, and meets Cash App's standards for visual and written excellence
• Collaborate with creative strategists and growth marketers to translate campaign briefs and performance insights into AI-generated creative variations and content that resonate with audiences
• Design and execute structured creative testing frameworks to continuously improve paid creative performance and inform AI-generated iterations
• Analyze paid creative and organic content performance, connecting asset-level data to full-funnel metrics to refine AI-generated outputs and demonstrate efficiency gains
• Develop and execute content strategies that increase organic visibility and traffic through SEO and AI-enhanced search optimization (AEO)
• Establish quality standards, review processes, and governance frameworks to ensure AI-generated content meets brand, legal, compliance, and performance requirements in a regulated financial services environment