Drive the end-to-end AI-powered creative production and governance at Cash App, translating briefs into scalable, quality-assured AI-generated assets.

• Own the end-to-end creative and content pipeline from brief to deployment.
• Must-have: 2+ years in growth marketing with paid creative or performance focus.
• Standout: architect agentic AI workflows and governance in a regulated financial services environment.

Responsibilities

• Design, build, and maintain agentic AI workflows that generate paid creative assets, web landing pages, and editorial content at scale
• Own the end-to-end creative and content production pipeline from brief development through AI-assisted generation, quality review, and deployment, ensuring a reliable, repeatable system that ships on schedule
• Serve as the creative and editorial quality filter for all AI-generated output, ensuring every asset is on-brand, strategically sound, and meets Cash App's standards for visual and written excellence
• Collaborate with creative strategists and growth marketers to translate campaign briefs and performance insights into AI-generated creative variations and content that resonate with audiences
• Design and execute structured creative testing frameworks to continuously improve paid creative performance and inform AI-generated iterations
• Analyze paid creative and organic content performance, connecting asset-level data to full-funnel metrics to refine AI-generated outputs and demonstrate efficiency gains
• Develop and execute content strategies that increase organic visibility and traffic through SEO and AI-enhanced search optimization (AEO)
• Establish quality standards, review processes, and governance frameworks to ensure AI-generated content meets brand, legal, compliance, and performance requirements in a regulated financial services environment

Requirements

• 2+ years of experience in growth marketing, with a strong foundation in paid creative strategy, content strategy, or performance marketing
• A sharp creative and editorial eye: you can evaluate visual design, ad copy, and long-form content with confidence, identifying what works, what doesn't, and why. You know great creative when you see it, and you can articulate what makes it great.
• Strong writing and visual sensibility: you're capable of producing high-quality written content and evaluating visual creative, even when using AI to assist. You understand composition, messaging hierarchy, and brand voice.
• Demonstrated, hands-on experience building and deploying AI-powered workflows for creative or content production. Not just using AI tools, but architecting agentic, multi-step systems around them
• Strong understanding of paid media creative best practices across major platforms, with the ability to translate performance data into actionable creative direction
• Experience designing and running structured creative testing programs, with a data-driven approach to measuring and optimizing ad creative and content performance
• Experience developing content strategies that drive organic visibility, including an understanding of SEO fundamentals and emerging AI-enhanced search optimization (AEO)
• Proven ability to collaborate cross-functionally with creative, design, product, and engineering teams to ship work on a consistent cadence
• A builder mindset: you're comfortable prototyping new workflows, evaluating emerging tools, and shipping MVPs before perfecting them

Benefits

• Every benefit we offer is designed with one goal: empowering you to do the best work of your career while building the life you want. Remote work, medical insurance, flexible time off, retirement savings plans, and modern family planning are just some of our offering.