Responsibilities

• Define and execute media strategies with budgets above $1M/month to hit acquisition and revenue goals.
• Optimize the entire funnel—from ad creative to checkout and upsell—to maximize customer value and profitability.
• Drive creative strategy by product, audience, and channel, ensuring brand consistency.
• Prioritize improvements weekly/bi‑weekly using a 20/80 framework.
• Lead upsell/downsell testing via proprietary one‑click funnel software.
• Monitor and optimize each step in the customer journey from platform messaging through thank‑you page.
• +5 years developing and executing growth marketing strategies—particularly in e‑commerce or consumer products.
• Experience managing six‑figure monthly ad spend across Meta, Pinterest, TikTok, YouTube, and Google.
• Skilled at interpreting consumer data to drive creative and media decisions.
• Strong collaboration and communication with creative, engineering, and marketing teams.
• Organized, detail‑oriented, and comfortable owning complex funnels from paid media setup to upsell flows and thank‑you pages

Requirements

• +5 years developing and executing growth marketing strategies in e-commerce or consumer products
• Experience managing six-figure monthly ad spend across Meta, Pinterest, TikTok, YouTube, and Google
• Budgets above $1M/month for acquisition and revenue goals
• Proficiency with proprietary one-click funnel software
• Ability to interpret consumer data to drive creative and media decisions
• Strong collaboration and communication with creative, engineering, and marketing teams
• Organized, detail-oriented, and comfortable owning complex funnels from paid media setup to upsell flows and thank‑you pages

Preferred

• Familiarity with AI and automation tools for growth
• Experience with proprietary funnel software or similar SaaS platforms (e.g., one-click funnel software)

Benefits

• 100% Remote
• USD competitive salary
• Paid time off