Responsibilities

• Channel Development & Ownership - Identify, build, and scale acquisition channels, including: Influencers / creators; Affiliates; SEO / organic search; Community platforms (eg. Telegram, Discord, Reddit); Continuously explore and test new growth opportunities across emerging channels
• Influencer & Creator Strategy - Develop a more efficient approach to influencer marketing: Identify undervalued creators and performance-driven partnerships; Structure deals focused on ROI, not vanity metrics; Test alternative models, including micro-influencers, performance-based partnerships, AI-generated or virtual influencers
• Experimentation & Scaling - Run rapid tests across channels, Creatives, Messaging; Measure and optimize for CAC, LTV, Payback period; Scale channels that demonstrate strong unit economics, and quickly cut those that don’t
• SEO & Organic Growth - Develop and execute SEO strategy: Content development, Backlink strategy, Technical optimization; Drive sustainable, long-term organic acquisition
• Analytics & Performance - Track and report on performance across all acquisition channels; Build a clear view of Channel-level ROI and Player quality by source; Work closely with Lifecycle Growth Manager to ensure alignment on player value and retention

Requirements

• 3–6 years in growth marketing, performance marketing, or acquisition roles
• Experience with Influencer marketing
• Experience with Affiliate marketing
• Experience with SEO or organic growth
• Experience in iGaming, crypto, gaming, or similar industries is a plus
• Strong analytical mindset (comfortable with data, Excel/Sheets required; SQL a plus)
• Deep understanding of acquisition metrics (CAC, LTV, ROI)
• Experience running experiments and scaling channels
• Ability to operate across multiple channels simultaneously

Preferred

• Experience in iGaming, crypto, gaming, or similar industries is a plus
• SQL knowledge is a plus
• Ability to operate across multiple channels simultaneously (bonus qualification)