Drive ABM and field marketing strategy to grow enterprise pipeline within Cvent’s Goldcast ABM program.

Responsibilities

• Own and execute Goldcast’s ABM strategy in partnership with Sales, aligning programs to ICP and revenue goals.
• Build, manage, and continuously refine target account lists, segmenting and tiering accounts based on signals, pipeline stage, and revenue potential.
• Translate account insights and intent signals (e.g., 6sense, Clay, Common Room) into coordinated account plans and conversion plays.
• Lead multi-channel ABM initiatives across digital ads (1:1 and 1:few), sales activation, gifting, content, and curated experiences, including targeting, messaging, and follow-up.
• Develop scalable ABM playbooks that Sales can operationalize to drive consistent engagement with target accounts.
• Build and activate account-specific journeys that nurture stakeholders from awareness through opportunity creation and pipeline acceleration.
• Partner with Sales on account plans, outreach sequencing, and personalized engagement strategies.
• Identify gaps in account engagement and deploy targeted campaigns to re-engage stalled or dormant accounts.
• Incorporate field events and executive experiences as strategic ABM touchpoints for priority target accounts.
• Define target account and attendee strategies for select high-impact events and experiences.

Requirements

• Bachelor’s degree.
• 7+ years of B2B demand generation, ABM, or field marketing experience.
• SaaS experience strongly preferred.
• Experience supporting enterprise or mid-market sales motions.
• Proven ability to manage named account lists and account-based programs.
• Demonstrated track record of partnering with Sales to drive pipeline.
• Strong analytical mindset with experience maintaining dashboards, reports, and performance reviews.
• Comfort being directly accountable to pipeline and revenue-related outcomes.
• Strong understanding of experience-led marketing and executive engagement.
• Ability to analyze data, identify trends, and translate insights into clear actions.

Preferred

• Experience using 6sense, Clay, Common Room for intent signals.
• Familiarity with field events and executive experiences as ABM touchpoints.
• Strong entrepreneurial mindset with bias toward execution and ownership.