Responsibilities

• Own demand generation programs across email, paid media, organic, partnerships, and emerging AI-enabled marketing channels.
• Execute go-to-market strategies for new products and major feature launches in partnership with Product and Sales.
• Build lifecycle marketing campaigns that improve customer acquisition, engagement, adoption, and retention.
• Create compelling messaging, content, and sales enablement materials that simplify complex software for hotel operators.
• Own marketing operations including campaign execution, automation, reporting, experimentation, and optimization.
• Measure campaign performance and use data to improve pipeline generation, conversion rates, and marketing ROI.
• Partner cross-functionally to ensure marketing initiatives align with company growth objectives.
• Leverage AI tools to improve campaign execution, content creation, analysis, and marketing productivity.

Requirements

• You have 5+ years of experience in Growth Marketing, Demand Generation, Product Marketing, or a similar B2B SaaS marketing role.
• You have successfully built integrated marketing campaigns that generate measurable pipeline and revenue growth.
• You have experience launching products and partnering closely with Product and Sales teams.
• You are an excellent communicator with strong copywriting and messaging skills.
• You are highly analytical and use data to drive decisions and optimize marketing performance.
• You are comfortable using marketing automation platforms and managing campaigns from strategy through execution.
• You embrace AI as part of your daily workflow and apply sound judgment when reviewing AI-generated work.
• You are curious, collaborative, organized, and motivated by business outcomes in a fast-paced SaaS environment.

Benefits

• employer-sponsored benefits