Responsibilities

• Own pipeline generation across channels: paid acquisition, email/lifecycle, content syndication, events, and account-based programs
• Build and execute multi-channel demand generation campaigns targeting enterprise accounts
• Develop and run account-based marketing programs (ABM / ABX) to engage ICP accounts and buying groups
• Own lifecycle marketing, including nurture sequences and conversion flows across the funnel
• Own website performance and conversion rate optimization across landing pages, forms, and on-site experiences
• Run high-velocity experiments across channels, messaging, audiences, and formats with a bias toward speed
• Identify what drives pipeline, double down on what works, and quickly kill what doesn’t
• Own campaign tracking, attribution, and reporting in partnership with GTM engineering / RevOps
• Set goals, manage budgets, prioritize initiatives, and report on performance across pipeline and revenue
• Partner closely with content, product marketing, GTM engineering, and sales to ensure alignment across all GTM efforts

Requirements

• 4–8 years of experience in demand generation, growth marketing, or GTM roles in B2B SaaS
• Breadth across growth marketing with depth in one or more areas: paid acquisition, lifecycle/email, ABM/ABX, SEO, CRO, or marketing ops
• Experience owning pipeline and executing campaigns across multiple channels
• Strong understanding of marketing ops and analytics, including tracking, attribution, and funnel performance
• Comfortable working with data and systems, and partnering with RevOps / GTM engineering
• AI-native in your workflow and comfortable using modern marketing tools to execute faster and better
• High quality bar with strong taste and customer-first thinking
• Strong experimentation mindset: you test, learn, and iterate continuously
• Strategic and scrappy: you can set direction while also executing hands-on
• Organized and self-directed in an early-stage environment where you are building from zero
• Experience at an early- to growth-stage startup (not just executing against an established playbook)
• Experience building and running multi-channel demand generation programs
• Strong understanding of account-driven GTM and pipeline generation
• Experience managing paid campaigns and performance marketing channels
• Experience building and optimizing lifecycle / nurture programs
• Strong understanding of marketing ops fundamentals and campaign measurement
• Ability to clearly articulate what campaigns you’ve run, what worked, and what you learned

Preferred

• Experience selling to enterprise or finance / accounting personas
• Experience running ABM / ABX programs
• Experience working closely with sales on account-driven campaigns

Benefits

• Impact from day 1: You’ll own and scale the demand generation engine.
• Autonomy: High-agency environment. Ship fast, iterate faster, and own results end-to-end.
• Join an AI-native company where AI is core to how we build and operate
• Competitive salary, equity, and benefits