Responsibilities

• Own and drive user acquisition performance across a portfolio of mobile apps, with accountability for key metrics including CAC, LTV, ROAS, and payback
• Manage and optimize marketing budgets, making real-time decisions on scaling, pausing, or reallocating spend based on performance
• Ability to boot up new buy platforms from 0 to 1 to 10
• Build and run a high-velocity experimentation culture across creative, audience, and funnel performance
• Develop and execute testing roadmaps that drive measurable improvements beyond channel-level optimization
• Establish repeatable processes and systems that improve performance and scalability
• Leverage automation, AI, and tooling to increase efficiency and unlock new capabilities
• Lead and actively contribute within acquisition channels, continuously improving bids, targeting, creative, and overall efficiency
• Identify performance gaps and opportunities, and take action to improve results across campaigns and funnels
• Identify and unlock new growth opportunities across channels, partners, and distribution strategies
• Act as the day-to-day leader for acquisition efforts, ensuring strong execution and accountability across the team
• Develop and mentor team members through direct coaching, feedback, and clear performance expectations
• Raise the performance bar by identifying gaps, challenging assumptions, and driving continuous improvement