Responsibilities

• Build a repeatable content engine, from ideation to distribution, that compounds over time
• Partner with our paid media agency to set goals, monitor performance, and drive toward efficient pipeline contribution
• Develop campaign architecture that connects audience segmentation, creative, and landing experiences
• Improve conversion across the lead to meeting to SQL funnel
• Document a GTM playbook that can extend to new verticals and products as we grow

Requirements

• 5 to 8 years in growth or marketing, ideally with some experience in a lean B2B environment
• Youve owned a demand gen function before, not just contributed to one
• Comfortable across paid, content, and campaign operations without needing a specialist for every task
• Strong with data: you form hypotheses, test them, and know what the numbers are telling you
• Fluent with modern marketing tools and AI-assisted workflows; you find ways to do more with less
• Strong creative instincts and narrative clarity
• Revenue-oriented: you care about pipeline, not just impressions
• High agency, low ego

Benefits

• Medical, dental, and vision coverage
• FSA and HSA options
• Paid parental leave
• Unlimited PTO. Take the time you need to reset and do your best work.