Responsibilities

• Serve as the strategic digital lead for assigned accounts, overseeing the full customer journey and identifying opportunities, gaps, and necessary pivots.
• Act as a liaison between Project Management, Operations, and our digital team to ensure unified direction, clarity, and proactive execution.
• Lead internal communication around digital strategy, performance insights, and next steps — ensuring all team members are aligned on monthly and quarterly objectives.
• Oversee the work of specialized team members including Digital Specialists, Campaign Managers, SEO/Conversion Specialists, and Social Media Managers (designers do not report to this role).
• Guide campaign strategy, review optimizations, interpret data, and support our campaign manager in ensuring performance remains aligned with client goals.
• Evaluate analytics dashboards (Google Analytics, Tag Manager, Data Studio, Hotjar, etc.) and translate findings into high-value insights and client-ready recommendations.
• Support with funnel analysis, user-flow refinement, CRO recommendations, and opportunities to strengthen digital performance.
• Join client meetings (as requested) to represent performance strategy, present findings, and articulate forward direction with polish and clarity.

Requirements

• 3–5+ years in digital marketing, performance marketing, or growth strategy roles
• Strong command of campaign strategy, optimization, and data interpretation (Meta, Google Ads, GA4, Tag Manager, looker dashboards, UTMs, A/B testing, etc.)
• Experience leading or coordinating with multi-disciplinary digital teams
• Ability to synthesize data into narratives that guide decisions
• Highly proactive communication style — able to anticipate needs, flag risks, and advocate for strategic direction
• Strong client-facing presence: polished communicator, strategic thinker, confident presenter
• Familiarity with SEO, CRO, and full-funnel performance frameworks
• Experience with email marketing platforms and light CRM/automation knowledge is a plus

Benefits

• Fully remote
• Opportunity to play a core role in shaping the future structure and performance division of the agency
• High autonomy, collaborative team, and visibility into leadership