Responsibilities

• Owning and optimising paid marketing programs across search, social, and display to drive quality user acquisition across the North American market
• Designing and running growth experiments across the funnel, from awareness through to conversion, using data to figure out what works and then scaling it fast
• Partnering with Product, Creative, and Data teams to build campaigns that drive high-value SMB trials and Canva Business growth
• Analysing channel performance and translating insights into clear actions that improve efficiency and ROI
• Contributing to the North America growth marketing roadmap and bringing a clear point of view on where the biggest opportunities sit
• Owning end-to-end execution of paid marketing programs across search, social, and display — from briefing creative through to optimisation — with a focus on acquiring high-value SMB users and driving quality Canva Business trials in the North American market
• Building and running a structured experimentation program across the funnel: writing hypotheses, designing tests, reading results, and knowing when to scale something and when to kill it
• Digging into performance data across channels to identify what's working, where efficiency is slipping, and what changes will move the needle — then making those changes rather than waiting to be asked
• Working closely with the Performance Marketing, Creative, and Data teams to develop campaigns that are both strategically sharp and operationally tight — from audience targeting through to landing page experience
• Partnering with the Canva Business product team to stay close to the North American user and ensure your campaigns reflect what actually resonates with SMBs in that market

Requirements

• You have solid hands-on experience running performance and growth marketing programs across paid channels, with a track record of improving efficiency and driving measurable results, preferably in a SaaS environment
• You're genuinely data-driven — comfortable in a spreadsheet, at home in a dashboard, and confident turning numbers into decisions
• You know how to juggle multiple campaigns and priorities at once without losing sight of what actually matters
• You collaborate well with global teams and can work effectively across time zones without missing a beat
• You bring a test-and-learn mindset and aren't precious about your ideas — you just want to find what works