Growth Marketing Lead

USA (Remote)

$75K/yr – $91K/yrMid Level3+ years expFull time

Posted 12 days ago

Job Summary

Own and scale growth marketing initiatives end to end, from campaign creation and optimization to AI-enabled experimentation, while collaborating across digital channels, content, and assets.

Lead multi-channel campaigns, landing pages, and assets using data-driven experimentation
Leverage AI tools to accelerate content, research, and optimization

Job Description

Responsibilities

Build and Execute Campaigns
Turn marketing ideas into campaigns quickly
Create landing pages, email campaigns, newsletters, webinars, and other marketing initiatives
Manage paid digital campaigns and social media initiatives
Develop customer stories, case studies, and other sales and marketing assets
Help coordinate trade shows, sponsorships, webinars, and industry events
Grow Our Digital Presence
Continually improve the Yodel website
Execute SEO and Generative Engine Optimization (GEO) initiatives
Improve landing pages and conversion paths

Requirements

3+ years of experience in digital marketing, growth marketing, demand generation, or a related role
Experience executing digital campaigns and managing marketing calendars
Experience working with websites and landing pages
A working understanding of SEO, including metadata, schema, indexing, and search visibility
Familiarity with—or a strong interest in—GEO and AI-powered search
Good visual instincts and the ability to create attractive marketing materials
Experience with email marketing and marketing automation
Comfort working with data and measuring campaign performance
Strong organizational and project management skills
Experience using AI tools—or an eagerness to become exceptionally good at them