Growth Marketing Lead

USA (Remote)

$86K/yr – $103K/yrSenior Level2+ years expSalaried Ft

Posted 4 months ago

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Job Summary

Drive integrated growth campaigns in an EdTech context, owning end-to-end programs and webinar strategy.

  • Lead end-to-end campaign orchestration across content, channels, and assets.
  • Must-have: 2+ years in growth, demand gen, or lifecycle marketing; US-based.
  • Standout: Cross-functional coordination with Sales and Customer Success to optimize impact.

Job Description

Responsibilities

  • Campaign orchestration: Design and run integrated, multi-channel campaigns that combine fuel (content, creative, messaging) with engine (distribution and channels).
  • Campaign production: Build and schedule emails and social media in HubSpot and Mailchimp, plan and launch landing pages, and manage campaign timelines from kickoff through reporting.
  • Performance tracking: Set up tracking, attribution, and reporting in partnership with Revenue Operations.
  • Sales and Customer Success alignment: Collaborate with Sales and Customer Success to align campaigns to district priorities and support targeted outreach.
  • Optimization: Test messaging, offers, and conversion paths to improve performance.
  • Performance reporting: Report on results and recommend clear next steps.
  • AI-powered execution: Use AI tools, workflows, and agents to extend capabilities, improve velocity, and scale output while maintaining high-quality standards.
  • Lead Product Webinar Strategy and Execution: Webinar strategy: Develop the strategy and calendar for Inquiry Journeys product and social studies thought leadership webinars.
  • Cross-functional coordination: Coordinate sales and cross-functional partners to ensure success.
  • Promotion and conversion: Ensure strong promotion, attendance, and post-webinar conversion.

Requirements

  • 2+ years of experience in growth marketing, demand generation, or lifecycle marketing
  • Experience in K-5 curriculum or EdTech strongly preferred
  • Experience with HubSpot, Mailchimp, Google Analytics, webinar platforms, and paid channels is a plus
  • Must be U.S. based

Preferred

  • Experience with AI tools and workflows to increase marketing velocity and scale execution

Benefits

  • Health & 401K: Employee-covered health care and retirement match
  • Flexible PTO & Company Closures: Flexible PTO and 12+ observed days off.
  • Chances to Connect: Biannual company retreats and optional local meetups
  • Remote Opportunities: Most positions are remote, supporting work-from-home flexibility
  • Perks and Stipend: Technology package provided, plus a home office stipend
  • Learning and Development: Educational and development opportunities, monthly Brunch and Learns, and more!
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inquirED

Uw noden, in kaart gebracht!Wij vormen de link tussen business en IT om uw bedrijfsprocessen te digitaliseren.

Founded in 2023
Bornem, Flemish Region, BEL
11 employees

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Current headcount: ~11

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