Responsibilities

• Own ambitious pipeline targets for NLS acquisition across all top-of-funnel channels. You set the strategy, allocate the budget, and own the number.
• Direct and run paid acquisition hands-on—search, social, display, ABM—optimizing for pipeline quality and CAC efficiency, not vanity metrics.
• Shape SDR outbound strategy: define ICP targeting, messaging frameworks, and sequencing. Arm SDRs with positioning that converts. You don\'t manage the team, but you define what they say and who they say it to.
• Build and scale owned acquisition engines—email/lifecycle, SEO, content, webinars, community, and referral programs—as durable, compounding channels.
• Run a high-velocity experimentation program. Launch growth hacks, viral loops, partnerships, and unconventional plays. Share learnings, kill losers fast, and scale winners.
• Deploy a multi million dollar budget across online and offline channels, maximizing pipeline ROI across the full marketing mix.
• Work cross-functionally with Product Marketing, RevOps, and Sales to ensure messaging alignment, attribution clarity, and pipeline quality feedback loops.
• Innovate beyond typical B2B playbooks. Obsess over finding novel ways to use AI and other tools to unlock scale.

Requirements

• 6-8+ years of growth marketing experience with demonstrated ownership across multiple channels—paid, owned, AND outbound/SDR enablement.
• You\'ve personally built and scaled multi-channel acquisition programs that drove measurable pipeline—not just optimized existing playbooks someone else created.
• Hands-on experience shaping SDR outbound strategy—messaging, sequencing, ICP definition, channel selection.
• You understand outbound at a tactical level and can write sequences that convert.
• Strong experimentation DNA. You\'ve run high volumes of tests, understand statistical rigor, and can identify high-leverage bets quickly.
• Analytical and technical—comfortable in SQL, BI tools, and marketing automation. You build your own dashboards and don\'t wait for someone to pull data.
• Proven track record of managing meaningful paid budgets with clear accountability to pipeline and revenue outcomes, not just lead volume.
• Incredible writing skills—you can write ads, emails, and outbound copy that convert.
• Self-starter with a bias toward action who thrives in high-velocity, ambiguous environments. You move fast and figure things out independently.
• Strong ownership mentality; you take maximum accountability for performance and can clearly communicate performance drivers to cross-functional teams and execs.

Benefits

• competitive salary + benefits + equity