Growth Marketing Lead

New York, USA (On-site)

$330K/yr – $550K/yrSenior Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive Chess growth at Duolingo by owning experiments, cross-functional initiatives, and scalable channel frameworks.

  • Own and execute growth initiatives from problem framing to measurement.
  • Must-have: 3+ years in product or growth marketing at a leading consumer or gaming brand.
  • Standout: Proven ability to scale cross-functional initiatives and communicate results to leadership.

Job Description

Responsibilities

  • Identify, prioritize, and drive new Chess growth opportunities in partnership with cross-functional teams.
  • Launch and analyze experiments across emerging and non-traditional channels to grow Chess users, using results to inform next steps and scaling decisions.
  • Develop frameworks and processes for channel evaluation and test-and-learn roadmaps for Chess that can scale globally.
  • Translate Chess performance data and insights into crisp strategies, recommendations, and updates for stakeholders and leadership.
  • Independently own Chess initiatives from problem framing through execution and measurement to unlock measurable user growth.

Requirements

  • 3+ years in a product marketing or growth marketing role at a leading consumer or gaming brand.
  • Strong analytical skills; comfortable with experimentation, KPI design, and structured problem solving.
  • Demonstrated success leading cross-functional initiatives that drive measurable growth.
  • Experience collaborating with marketing, product, analytics, and international partners.
  • Excellent written and verbal communication, with a track record of clear, action-oriented updates.
  • Ability to thrive in dynamic, fast-paced environments and take end-to-end ownership.
  • Passion for Duolingo’s mission—and for making Chess more accessible, fun, and approachable for learners around the world.

Preferred

  • SQL proficiency or analytics capabilities preferred.

Benefits

  • world-class benefits
  • equity compensation
  • holistic well-being
Duolingo logo

Duolingo

4.0 Glassdoor

Our mission is to develop the best education in the world and make it universally available. Duolingo is the most downloaded education app in the history of the App Store and in 2019 became the top-grossing education app worldwide. We set out to do something altogether different in the learning space. Learning a new language is hard; we believe it should be fun. We use bite-sized lessons that feel like playing a game to keep our learners motivated. Learning a new language can also be expensive, and because we believe it should be free, we made it so. Duolingo has been named to: BuiltIn's Best Places to Work (2023), Fast Company Best Workplaces for Innovators (2022), Fast Company 10 Most Innovative Education Company (2022), among others.

Founded in 2011
Pittsburgh, Pennsylvania, USA
1.9K employees (313 in marketing)
77% recommend to a friend
83% CEO approval

Traffic Signals

Monthly Visitors
53.9M
Monthly Google Ads Budget
$342
Traffic Source Mix
Search
24.6%
Direct
73.4%
Referral
1.5%
Social
0.3%
Paid
0.1%

Headcount Trend

Current headcount: ~1.9K

Marketing Team

Marketing Team Size
170 (9% of company)
Median Career Experience
12 years
Median Tenure
3.7 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$183.3M
Last Raise
$35M
Series H, 5 years ago

Funding History

  • Nov 2020
    Series H • $35M
  • Apr 2020
    Series G • $10M
  • Dec 2019
    Series F • $30M

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